Summary
International Technical Conference on Circuits/Systems, Computers and Communications
2016
Session Number:T3-6
Session:
Number:5268
Digital Market Research using Social Listening Tool for Modern Trade in Thailand
Datchakorn Tancharoen, Supatta Viriyavisuthisakul, Su-amporn Parnsup, Kittipat Panruang, Lunchakorn Wuttisittikulkij ,
pp.673-676
Publication Date:2016/7/10
Online ISSN:2188-5079
Summary:
Modern trade is rapidly developing in Thailand. Market research is an important process for modern trade to know the customer need. Thai people use social media as a communication channel in daily life. They provide the opinions on social media that is useful for market research. Currently, there are some social listening tools which is benefit for digital market research. Thus, this paper presents digital market research using social listening tool for modern trade in Thailand. We apply some social listening tools for some famous brands of supermarket and convenient stores in Thailand. Social listening tools are demonstrated the visualization in terms of features and functions. Many functions are suitable for modern trade in Thailand especially Thai text detection. The experiments show that social listening tools can support digital market research and analyze the modern trade trend. Finally, there are some examples of market research using social listening tools from Thai people comments about modern trade in Thailand.