| Presentation | 2015-01-30 Disgust evoked by visual stimulus makes participants evaluate cleansing products to be preferable Kasumi WATANABE, Nobuyuki KAWAI, Masami K YAMAGUCHI, |
|---|---|
| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | Zhong et al. (2006) demonstrated that participants preferred cleansing products over neutral products when they merely remembered about their past immoral actions, These results were interpreted that participants preferred cleansing products unconsciously to cleanse themselves from evoked disgust, the opposite from cleanness. In the present study, the authors investigated whether participants preferred cleansing products when participants watched disgust pictures. Participants are divided into the two groups: one group watched disgust pictures (the disgust group), while the others watched comfortable pictures (the control group). After they watched 20 pictures accordingly, they rated the preference of cleansing products and non-cleansing products (Experiment 1), of non-cleansing products and dirty products (Experiment 2) on a 7-point scale. In Experiment 1, the disgust group preferred not only cleansing products but also neutral products. In Experiment 2, the disgust group evaluated both dirty products and neutral products than the control group. This study indicates that individuals who watched disgust pictures evaluate not only cleansing products but also neutral products and even dirty products preferable, which were presented in the different context, suggesting that participant might evaluate any products including "clean" dirty-products in the experimental room. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Disgust / Morality / Visual stimuli / Habituation / Cleansing product |
| Paper # | HCS2014-90 |
| Date of Issue |
| Conference Information | |
| Committee | HCS |
|---|---|
| Conference Date | 2015/1/23(1days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | |
| Chair | |
| Vice Chair | |
| Secretary | |
| Assistant | |
| Paper Information | |
| Registration To | Human Communication Science (HCS) |
|---|---|
| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Disgust evoked by visual stimulus makes participants evaluate cleansing products to be preferable |
| Sub Title (in English) | |
| Keyword(1) | Disgust |
| Keyword(2) | Morality |
| Keyword(3) | Visual stimuli |
| Keyword(4) | Habituation |
| Keyword(5) | Cleansing product |
| 1st Author's Name | Kasumi WATANABE |
| 1st Author's Affiliation | Faculty of Letters, Chuo University() |
| 2nd Author's Name | Nobuyuki KAWAI |
| 2nd Author's Affiliation | Graduate School of Information Science, Nagoya University |
| 3rd Author's Name | Masami K YAMAGUCHI |
| 3rd Author's Affiliation | Faculty of Letters, Chuo University |
| Date | 2015-01-30 |
| Paper # | HCS2014-90 |
| Volume (vol) | vol.114 |
| Number (no) | 440 |
| Page | pp.pp.- |
| #Pages | 5 |
| Date of Issue | |