| Presentation | 2015-01-26 Estimating Effective Time of Event for Keeping Regular Customers Hisashi KURASAWA, Takahiro HATA, Motonori NAKAMURA, Hiroshi SATO, Akihiro TSUTSUI, Akinori FUJINO, Katsuyoshi HAYASHI, Koichi TAKASUGI, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | Various events are held in order to keep regular customers. For planning an effective event, conventional methods quantify the influence of holding the event on the duration of use. However, they have not considered the opportune time of the event. We present a novel method that estimates the effective time of the event to keep regular customers. Our method extracts the relation between the length of the pre-event period from the beginning of the use to the event time and that of the after-event period from the event time to the end of the use. Furthermore, it infers the best time to hold the event for maximizing the number of the regular customers at a time. We confirmed through evaluations using the user log of a health service that our method was effective in planning an event. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Behavior change / Survival analysis / Event plan |
| Paper # | MoNA2014-61 |
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| Conference Information | |
| Committee | MoNA |
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| Conference Date | 2015/1/19(1days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | |
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| Vice Chair | |
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| Paper Information | |
| Registration To | Mobile Network and Applications(MoNA) |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Estimating Effective Time of Event for Keeping Regular Customers |
| Sub Title (in English) | |
| Keyword(1) | Behavior change |
| Keyword(2) | Survival analysis |
| Keyword(3) | Event plan |
| 1st Author's Name | Hisashi KURASAWA |
| 1st Author's Affiliation | NTT Network Innovation Laboratories() |
| 2nd Author's Name | Takahiro HATA |
| 2nd Author's Affiliation | NTT Network Innovation Laboratories |
| 3rd Author's Name | Motonori NAKAMURA |
| 3rd Author's Affiliation | NTT Network Innovation Laboratories |
| 4th Author's Name | Hiroshi SATO |
| 4th Author's Affiliation | NTT Network Innovation Laboratories |
| 5th Author's Name | Akihiro TSUTSUI |
| 5th Author's Affiliation | NTT Network Innovation Laboratories |
| 6th Author's Name | Akinori FUJINO |
| 6th Author's Affiliation | NTT Communication Science Laboratories |
| 7th Author's Name | Katsuyoshi HAYASHI |
| 7th Author's Affiliation | NTT Device Technology Laboratories |
| 8th Author's Name | Koichi TAKASUGI |
| 8th Author's Affiliation | NTT Network Innovation Laboratories |
| Date | 2015-01-26 |
| Paper # | MoNA2014-61 |
| Volume (vol) | vol.114 |
| Number (no) | 417 |
| Page | pp.pp.- |
| #Pages | 6 |
| Date of Issue | |