Presentation	2014-05-29 Systematic Study on Kawaii Products (The Sixteenth Report) : Evaluation of kawaii products by heart rate using AR Michiko OHKURA, Yosuke YAMASAKI,
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Abstract(in English)	In the 21^ century, the importance of the kansei value has become recognized. However, not many studies have focused on "kawaii" as a kansei value. Then, we continue to research "kawaii" as a kansei value for physical attributes of industrial products. We have already performed some systematic studies for visual stimulus such as kawaii shapes and kawaii colors and for kawaii tactile sensation. In addition, we performed a study on kawaii sizes employing augmented reality. In this study, in order to clarify the differences of kawaii feelings between different objects, we performed an evaluation experiment using 3 objects, orange ball used in the previous experiment, ordinary object, and kawaii object, displayed by augmented reality. Heart rate was employed for evaluation.
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Keyword(in English)	Kawaii / Product / Augmented reality / Heart rate
Paper #	HCS2014-18,HIP2014-18
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Conference Information
Committee	HCS
Conference Date	2014/5/22(1days)
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Paper Information
Registration To	Human Communication Science (HCS)
Language	JPN
Title (in Japanese)	(See Japanese page)
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Title (in English)	Systematic Study on Kawaii Products (The Sixteenth Report) : Evaluation of kawaii products by heart rate using AR
Sub Title (in English)
Keyword(1)	Kawaii
Keyword(2)	Product
Keyword(3)	Augmented reality
Keyword(4)	Heart rate
1st Author's Name	Michiko OHKURA
1st Author's Affiliation	College of Engineering, Shibaura Institute of Technology()
2nd Author's Name	Yosuke YAMASAKI
2nd Author's Affiliation	Graduate School of Science and Engineering, Shibaura Institute of Technology
Date	2014-05-29
Paper #	HCS2014-18,HIP2014-18
Volume (vol)	vol.114
Number (no)	67
Page	pp.pp.-
#Pages	4
Date of Issue