Presentation | 2014-03-19 Social influence on preference formation : Choice of others induces preference change Koyo NAKAMURA, Hideaki KAWABATA, |
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Abstract(in English) | Evaluative judgment is known to be influenced by other person's behaviors and attitudes. People tend to conform to other person's behaviors without intention. In this study, we examined whether choice of three other persons induces preference change for abstract paintings. Participants were asked to observe choices of others between two abstract paintings and rate the paintings. After observing choice of others, chosen paintings were more preferred than unchosen ones. The preference change was present even when participants did not remember whether others chose the painting or not. Our results indicate that social influence on preference formation does not always require explicit memory for other person's behaviors and attitudes. |
Keyword(in Japanese) | (See Japanese page) |
Keyword(in English) | Preference formation / Choice / Social influence / Conformity / Explicit memory / Trustworthiness |
Paper # | HIP2013-98 |
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Committee | HIP |
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Conference Date | 2014/3/10(1days) |
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Registration To | Human Information Processing (HIP) |
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Language | JPN |
Title (in Japanese) | (See Japanese page) |
Sub Title (in Japanese) | (See Japanese page) |
Title (in English) | Social influence on preference formation : Choice of others induces preference change |
Sub Title (in English) | |
Keyword(1) | Preference formation |
Keyword(2) | Choice |
Keyword(3) | Social influence |
Keyword(4) | Conformity |
Keyword(5) | Explicit memory |
Keyword(6) | Trustworthiness |
1st Author's Name | Koyo NAKAMURA |
1st Author's Affiliation | Graduate School of Human Relations, Keio University() |
2nd Author's Name | Hideaki KAWABATA |
2nd Author's Affiliation | Department of Psychology, Keio University |
Date | 2014-03-19 |
Paper # | HIP2013-98 |
Volume (vol) | vol.113 |
Number (no) | 501 |
Page | pp.pp.- |
#Pages | 6 |
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