Presentation 2014-03-19
Social influence on preference formation : Choice of others induces preference change
Koyo NAKAMURA, Hideaki KAWABATA,
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Abstract(in English) Evaluative judgment is known to be influenced by other person's behaviors and attitudes. People tend to conform to other person's behaviors without intention. In this study, we examined whether choice of three other persons induces preference change for abstract paintings. Participants were asked to observe choices of others between two abstract paintings and rate the paintings. After observing choice of others, chosen paintings were more preferred than unchosen ones. The preference change was present even when participants did not remember whether others chose the painting or not. Our results indicate that social influence on preference formation does not always require explicit memory for other person's behaviors and attitudes.
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Keyword(in English) Preference formation / Choice / Social influence / Conformity / Explicit memory / Trustworthiness
Paper # HIP2013-98
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Committee HIP
Conference Date 2014/3/10(1days)
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Language JPN
Title (in Japanese) (See Japanese page)
Sub Title (in Japanese) (See Japanese page)
Title (in English) Social influence on preference formation : Choice of others induces preference change
Sub Title (in English)
Keyword(1) Preference formation
Keyword(2) Choice
Keyword(3) Social influence
Keyword(4) Conformity
Keyword(5) Explicit memory
Keyword(6) Trustworthiness
1st Author's Name Koyo NAKAMURA
1st Author's Affiliation Graduate School of Human Relations, Keio University()
2nd Author's Name Hideaki KAWABATA
2nd Author's Affiliation Department of Psychology, Keio University
Date 2014-03-19
Paper # HIP2013-98
Volume (vol) vol.113
Number (no) 501
Page pp.pp.-
#Pages 6
Date of Issue