Presentation 2014-03-05
How to Analyze the Users' Qualitative Data for Service Creation
Nana HAMAGUCHI, Daisuke ASAI, Masahiro WATANABE, Yoko ASANO,
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Abstract(in English) User viewpoint has become commonly used in the process of service creation these days. However on the other hand, the person in charge of many companies have a problem in how to use the qualitative data detected through user interview. We propose the simple analysis method that enable those company person to use the user data at service creation efficiently. We analyzed our data of interview of 18 elderlies according to our proposal method, and showed the results to a person who worked for service creation. The result received positive notices that it would help him to understand the actual situation of the user.
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Keyword(in English) service creation / qualitative data / analysis method
Paper # HCS2013-120
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Conference Information
Committee HCS
Conference Date 2014/2/25(1days)
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Registration To Human Communication Science (HCS)
Language JPN
Title (in Japanese) (See Japanese page)
Sub Title (in Japanese) (See Japanese page)
Title (in English) How to Analyze the Users' Qualitative Data for Service Creation
Sub Title (in English)
Keyword(1) service creation
Keyword(2) qualitative data
Keyword(3) analysis method
1st Author's Name Nana HAMAGUCHI
1st Author's Affiliation NTT Service Evolution Laboratories()
2nd Author's Name Daisuke ASAI
2nd Author's Affiliation NTT Service Evolution Laboratories
3rd Author's Name Masahiro WATANABE
3rd Author's Affiliation NTT Service Evolution Laboratories
4th Author's Name Yoko ASANO
4th Author's Affiliation NTT Service Evolution Laboratories
Date 2014-03-05
Paper # HCS2013-120
Volume (vol) vol.113
Number (no) 462
Page pp.pp.-
#Pages 6
Date of Issue