Presentation 2014-02-07
Does personal values affect on their words association structure?
Ayako BABA, Yasuo TANIDA,
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Abstract(in English) In order to send affecting messages to customers, companies need customers insight. In this article, we try to describe customer's sentiments when they receive a message by analyzing the relationship between word association structure and personal values.
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Keyword(in English) Marketing / Communication / Word Association / Personal Values
Paper # NLC2013-51
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Committee NLC
Conference Date 2014/1/30(1days)
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Paper Information
Registration To Natural Language Understanding and Models of Communication (NLC)
Language JPN
Title (in Japanese) (See Japanese page)
Sub Title (in Japanese) (See Japanese page)
Title (in English) Does personal values affect on their words association structure?
Sub Title (in English)
Keyword(1) Marketing
Keyword(2) Communication
Keyword(3) Word Association
Keyword(4) Personal Values
1st Author's Name Ayako BABA
1st Author's Affiliation R&D Group, Synergy Marketing, Inc.()
2nd Author's Name Yasuo TANIDA
2nd Author's Affiliation R&D Group, Synergy Marketing, Inc.
Date 2014-02-07
Paper # NLC2013-51
Volume (vol) vol.113
Number (no) 429
Page pp.pp.-
#Pages 6
Date of Issue