Presentation | 2014-02-07 Does personal values affect on their words association structure? Ayako BABA, Yasuo TANIDA, |
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Abstract(in Japanese) | (See Japanese page) |
Abstract(in English) | In order to send affecting messages to customers, companies need customers insight. In this article, we try to describe customer's sentiments when they receive a message by analyzing the relationship between word association structure and personal values. |
Keyword(in Japanese) | (See Japanese page) |
Keyword(in English) | Marketing / Communication / Word Association / Personal Values |
Paper # | NLC2013-51 |
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Committee | NLC |
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Conference Date | 2014/1/30(1days) |
Place (in Japanese) | (See Japanese page) |
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Topics (in Japanese) | (See Japanese page) |
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Paper Information | |
Registration To | Natural Language Understanding and Models of Communication (NLC) |
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Language | JPN |
Title (in Japanese) | (See Japanese page) |
Sub Title (in Japanese) | (See Japanese page) |
Title (in English) | Does personal values affect on their words association structure? |
Sub Title (in English) | |
Keyword(1) | Marketing |
Keyword(2) | Communication |
Keyword(3) | Word Association |
Keyword(4) | Personal Values |
1st Author's Name | Ayako BABA |
1st Author's Affiliation | R&D Group, Synergy Marketing, Inc.() |
2nd Author's Name | Yasuo TANIDA |
2nd Author's Affiliation | R&D Group, Synergy Marketing, Inc. |
Date | 2014-02-07 |
Paper # | NLC2013-51 |
Volume (vol) | vol.113 |
Number (no) | 429 |
Page | pp.pp.- |
#Pages | 6 |
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