| Presentation | 2013-09-13 Estimation of consumer preferences for vegetables based on investigation of product reviews on online shopping Akane TAKEZAKI, Takuji KIURA, Takeshi HAYASHI, |
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| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | The purpose of this research was to estimate the consumer preferences for vegetables based on investigation of product reviews on online shopping. Weighted term frequencies in product reviews indicated that consumers were concerned about brand names (including varieties), growing districts, risk-related issues, and functional qualities, and that their preferences were different among vegetables. Comparison between product reviews and their descriptions was suggested that product information provided by distributors was greatly influenced the consumer choice of vegetables. Estimated consumer preferences for vegetables in this research will help to determine the product description to attract consumers. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Online shopping / Product Reviews / Vegetables / Brands / Growing districts / Risk-related issues / Functional quality |
| Paper # | NLC2013-31 |
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| Conference Information | |
| Committee | NLC |
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| Conference Date | 2013/9/5(1days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
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| Paper Information | |
| Registration To | Natural Language Understanding and Models of Communication (NLC) |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Estimation of consumer preferences for vegetables based on investigation of product reviews on online shopping |
| Sub Title (in English) | |
| Keyword(1) | Online shopping |
| Keyword(2) | Product Reviews |
| Keyword(3) | Vegetables |
| Keyword(4) | Brands |
| Keyword(5) | Growing districts |
| Keyword(6) | Risk-related issues |
| Keyword(7) | Functional quality |
| 1st Author's Name | Akane TAKEZAKI |
| 1st Author's Affiliation | National Agricultural Research Center() |
| 2nd Author's Name | Takuji KIURA |
| 2nd Author's Affiliation | National Agricultural Research Center |
| 3rd Author's Name | Takeshi HAYASHI |
| 3rd Author's Affiliation | National Agricultural Research Center |
| Date | 2013-09-13 |
| Paper # | NLC2013-31 |
| Volume (vol) | vol.113 |
| Number (no) | 213 |
| Page | pp.pp.- |
| #Pages | 4 |
| Date of Issue | |