Presentation	2013-08-24 The Perceived Values of Gift Reiki KISHIMOTO, Kazuhide HASHIYA,
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Abstract(in English)	The values of things can be divided into two aspects: practical aspect and emotional aspect. We hypothesized that the values of gift are also determined by these two aspects. First, participants were asked to recall both the most pleasant gift and unpleasant gift that they have ever received and to answer the reason why they recognize it as pleasant or unpleasant one. We detected seven factors which have impact on those values. We classified 5 of them into emotional aspect and the rest of two into practical aspect. Next, we investigated how those factors effect on those values. As a result, we found that they depend on how intimate giver and recipient are, how high recipient think the gift's price is and how well it matches to his/her taste.
Keyword(in Japanese)	(See Japanese page)
Keyword(in English)	gift / perceived values
Paper #	HCS2013-44
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Conference Information
Committee	HCS
Conference Date	2013/8/16(1days)
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Paper Information
Registration To	Human Communication Science (HCS)
Language	JPN
Title (in Japanese)	(See Japanese page)
Sub Title (in Japanese)	(See Japanese page)
Title (in English)	The Perceived Values of Gift
Sub Title (in English)
Keyword(1)	gift
Keyword(2)	perceived values
1st Author's Name	Reiki KISHIMOTO
1st Author's Affiliation	Graduate School of Human-Environment Studies, Kyushu University()
2nd Author's Name	Kazuhide HASHIYA
2nd Author's Affiliation	Kyushu University, Faculty of Human-Environment Studies Department of Human Science
Date	2013-08-24
Paper #	HCS2013-44
Volume (vol)	vol.113
Number (no)	185
Page	pp.pp.-
#Pages	6
Date of Issue