Presentation 2013-06-14
Understanding the audience of TV program from microblog with Social type model
Emiko FUJII, Yinjun HU, Mathieu BERTIN, Yasuo TANIDA,
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Abstract(in English) We measure the sense of values of television program viewers from their tweets on Twitter. Besides using the social type model that we construct, we analogize their consumption behavior in entertainment industry.
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Keyword(in English) Twitter / Microblog / Psychographics
Paper # TL2013-5,NLC2013-5
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Committee NLC
Conference Date 2013/6/7(1days)
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Registration To Natural Language Understanding and Models of Communication (NLC)
Language JPN
Title (in Japanese) (See Japanese page)
Sub Title (in Japanese) (See Japanese page)
Title (in English) Understanding the audience of TV program from microblog with Social type model
Sub Title (in English)
Keyword(1) Twitter
Keyword(2) Microblog
Keyword(3) Psychographics
1st Author's Name Emiko FUJII
1st Author's Affiliation Synergy Marketing, Inc.()
2nd Author's Name Yinjun HU
2nd Author's Affiliation Synergy Marketing, Inc.
3rd Author's Name Mathieu BERTIN
3rd Author's Affiliation Synergy Marketing, Inc.
4th Author's Name Yasuo TANIDA
4th Author's Affiliation Synergy Marketing, Inc.
Date 2013-06-14
Paper # TL2013-5,NLC2013-5
Volume (vol) vol.113
Number (no) 83
Page pp.pp.-
#Pages 5
Date of Issue