| Presentation | 2013-06-14 Natural Language Processing and Marketing Yasuo TANIDA, Ayako BABA, Naoki KITORA, Mathieu BERTIN, Rie TOKUMI, Yusuke KAWAMOTO, Emiko FUJII, Masato KUBO, Yoshihide NISHIO, Masaru HIGASHI, Kotomi TAKAMUKU, Sigeki MASUDA, Yinjun HU, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | We present in this study some concrete application examples of research in marketing science, organized following two broad themes: first, structuration and integration of the various data available to a company, such as sales history, web logs, product reviews, social networks, surveys or qualitative studies; second, building of a statistical model of the average customer, and population segmentation based on customer's values. We illustrate these subjects through specific case studies of our ongoing research applications. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Marketing Science / Natural Language Processing / Social Knowledge |
| Paper # | TL2013-4,NLC2013-4 |
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| Conference Information | |
| Committee | NLC |
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| Conference Date | 2013/6/7(1days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | |
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| Vice Chair | |
| Secretary | |
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| Paper Information | |
| Registration To | Natural Language Understanding and Models of Communication (NLC) |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Natural Language Processing and Marketing |
| Sub Title (in English) | |
| Keyword(1) | Marketing Science |
| Keyword(2) | Natural Language Processing |
| Keyword(3) | Social Knowledge |
| 1st Author's Name | Yasuo TANIDA |
| 1st Author's Affiliation | Synergy Marketing, Inc.() |
| 2nd Author's Name | Ayako BABA |
| 2nd Author's Affiliation | Synergy Marketing, Inc. |
| 3rd Author's Name | Naoki KITORA |
| 3rd Author's Affiliation | Synergy Marketing, Inc. |
| 4th Author's Name | Mathieu BERTIN |
| 4th Author's Affiliation | Synergy Marketing, Inc. |
| 5th Author's Name | Rie TOKUMI |
| 5th Author's Affiliation | Synergy Marketing, Inc. |
| 6th Author's Name | Yusuke KAWAMOTO |
| 6th Author's Affiliation | Synergy Marketing, Inc. |
| 7th Author's Name | Emiko FUJII |
| 7th Author's Affiliation | Synergy Marketing, Inc. |
| 8th Author's Name | Masato KUBO |
| 8th Author's Affiliation | Synergy Marketing, Inc. |
| 9th Author's Name | Yoshihide NISHIO |
| 9th Author's Affiliation | Synergy Marketing, Inc. |
| 10th Author's Name | Masaru HIGASHI |
| 10th Author's Affiliation | Synergy Marketing, Inc. |
| 11th Author's Name | Kotomi TAKAMUKU |
| 11th Author's Affiliation | Synergy Marketing, Inc. |
| 12th Author's Name | Sigeki MASUDA |
| 12th Author's Affiliation | Synergy Marketing, Inc. |
| 13th Author's Name | Yinjun HU |
| 13th Author's Affiliation | Synergy Marketing, Inc. |
| Date | 2013-06-14 |
| Paper # | TL2013-4,NLC2013-4 |
| Volume (vol) | vol.113 |
| Number (no) | 83 |
| Page | pp.pp.- |
| #Pages | 6 |
| Date of Issue | |