Presentation 2013-05-30
The Relationships between Product Impressions and User Evaluation by Comparing Colors of Movie Posters with Colors Extracted from Reviews
Yuta YAGI, Tomoko KAJIYAMA, Noritomo OUCHI, Isao ECHIZEN,
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Abstract(in English) We have proposed a color extraction method from text with a database expressing the relationships between adjectives and 130 colors to create an abstract image that reflects people impressions. We applied this method to movie reviews, and performed an experiment with 30 participants to verify the relationships between product impressions and user evaluation. We prepared feature colors of movie posters and extracted colors from our method, and participants selected relevant colors after watching movies. We confirmed that the movies which many participants selected feature colors of movie posters were low user evaluation and the movie which many participants selected extracted colors from our method were high user evaluation.
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Keyword(in English) Movie poster / Review / Adjective / Color / User evaluation / Expectation / Satisfaction
Paper # HCS2013-3,HIP2013-3
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Committee HIP
Conference Date 2013/5/23(1days)
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Language JPN
Title (in Japanese) (See Japanese page)
Sub Title (in Japanese) (See Japanese page)
Title (in English) The Relationships between Product Impressions and User Evaluation by Comparing Colors of Movie Posters with Colors Extracted from Reviews
Sub Title (in English)
Keyword(1) Movie poster
Keyword(2) Review
Keyword(3) Adjective
Keyword(4) Color
Keyword(5) User evaluation
Keyword(6) Expectation
Keyword(7) Satisfaction
1st Author's Name Yuta YAGI
1st Author's Affiliation College of Science and Engineering, Aoyama Gakuin University()
2nd Author's Name Tomoko KAJIYAMA
2nd Author's Affiliation College of Science and Engineering, Aoyama Gakuin University
3rd Author's Name Noritomo OUCHI
3rd Author's Affiliation College of Science and Engineering, Aoyama Gakuin University
4th Author's Name Isao ECHIZEN
4th Author's Affiliation National Institute of Informatics
Date 2013-05-30
Paper # HCS2013-3,HIP2013-3
Volume (vol) vol.113
Number (no) 73
Page pp.pp.-
#Pages 6
Date of Issue