| Presentation | 2013/5/9 Using an interface causing discomfort for awareness to advertisement TAKUMI KAWASAKI, DAI NISHIOKA, YOSHIA SAITO, YUKO MURAYAMA, |
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| PDF Download Page | PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | In this research, we evaluate an interface causing discomfort for awareness to advertisement. However, users are spoiled buying motivate when the users are given a strong discomfort because users indicate strong discomfort advertising information. Therefore, it was necessary to clarify influence to the product purchase using an interface causing discomfort for awareness to advertisement. In this report, we report the contents which implemented an interface causing discomfort for awareness to advertisement using waiting time and hassle factors in a prepaid simplified shopping system. In addition, we report findings about "discomfort level", "awareness" and "effects of discomfort to give buying motive". As a result, it was recognized that "slightly unbearable discomfort" to show intermittently was effective without spoiled buying intention for awareness to advertisement. |
| Keyword(in Japanese) | (See Japanese page) |
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| Paper # | Vol.2013-GN-88 No.4,Vol.2013-SPT-5 No.4 |
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| Conference Information | |
| Committee | LOIS |
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| Conference Date | 2013/5/9(1days) |
| Place (in Japanese) | (See Japanese page) |
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| Topics (in Japanese) | (See Japanese page) |
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| Paper Information | |
| Registration To | Life Intelligence and Office Information Systems (LOIS) |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Using an interface causing discomfort for awareness to advertisement |
| Sub Title (in English) | |
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| 1st Author's Name | TAKUMI KAWASAKI |
| 1st Author's Affiliation | () |
| 2nd Author's Name | DAI NISHIOKA |
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| 3rd Author's Name | YOSHIA SAITO |
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| 4th Author's Name | YUKO MURAYAMA |
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| Date | 2013/5/9 |
| Paper # | Vol.2013-GN-88 No.4,Vol.2013-SPT-5 No.4 |
| Volume (vol) | vol.113 |
| Number (no) | 43 |
| Page | pp.pp.- |
| #Pages | 6 |
| Date of Issue | |