| Presentation | 2013-01-22 A game-theoretic analysis of electronic commerce : on the effect of customer reviews Akihiro YOSHIDA, Chiaki SAKAMA, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | In electronic commerce, online customer reviews play an important role for users in making purchase decisions and selecting stores. On the other hand, there is an attempt to dupe users into believing that those reviews are honest comments by consumers while in fact they are disguised propaganda by a marketing company. In this study, we provide a game-theoretic model in which users make purchase decisions based on customer reviews, and then analyze the effect of those reviews on dealing between customers and stores. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Electronic Commerce / Customer Review / Stealth Marketing / Game Theory |
| Paper # | MSS2012-46 |
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| Committee | MSS |
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| Conference Date | 2013/1/15(1days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
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| Paper Information | |
| Registration To | Mathematical Systems Science and its applications(MSS) |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | A game-theoretic analysis of electronic commerce : on the effect of customer reviews |
| Sub Title (in English) | |
| Keyword(1) | Electronic Commerce |
| Keyword(2) | Customer Review |
| Keyword(3) | Stealth Marketing |
| Keyword(4) | Game Theory |
| 1st Author's Name | Akihiro YOSHIDA |
| 1st Author's Affiliation | Graduate School of Systems Engineering, Wakayama University() |
| 2nd Author's Name | Chiaki SAKAMA |
| 2nd Author's Affiliation | Graduate School of Systems Engineering, Wakayama University |
| Date | 2013-01-22 |
| Paper # | MSS2012-46 |
| Volume (vol) | vol.112 |
| Number (no) | 383 |
| Page | pp.pp.- |
| #Pages | 5 |
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