| Presentation | 2013-03-11 Research on Recognizing Customers' Behaviors in Shops Based on Bayesian Network Yao ZHENG, Jun OHYA, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | For supermarkets and stores, marketing surveillance is a very important issue: in particular, customers' hesitations on purchase, which cannot be recorded by POS systems, are extremely important. This paper studies how to classify the following four categories: "purchased without hesitation", "purchased with hesitation", "not purchased without hesitation", and "not purchased with hesitation". Since these behaviors tend to vary depending on persons and situations, Bayesian network is considered to be a useful method for the classification. By manually extracting image features from video sequences that observe a shop's comer, Bayesian network based classification was explored. Consequently, promising experimental results were obtained. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Consumer behavior / Bayesian network / shop / hesitation / marketing surveillance / surveillance camera |
| Paper # | IMQ2012-43,IE2012-147,MVE2012-104,WIT2012-53 |
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| Conference Information | |
| Committee | MVE |
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| Conference Date | 2013/3/4(1days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | |
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| Paper Information | |
| Registration To | Media Experience and Virtual Environment (MVE) |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Research on Recognizing Customers' Behaviors in Shops Based on Bayesian Network |
| Sub Title (in English) | |
| Keyword(1) | Consumer behavior |
| Keyword(2) | Bayesian network |
| Keyword(3) | shop |
| Keyword(4) | hesitation |
| Keyword(5) | marketing surveillance |
| Keyword(6) | surveillance camera |
| 1st Author's Name | Yao ZHENG |
| 1st Author's Affiliation | Graduate School of Global Information and Telecommunication Studies() |
| 2nd Author's Name | Jun OHYA |
| 2nd Author's Affiliation | Graduate School of Global Information and Telecommunication Studies |
| Date | 2013-03-11 |
| Paper # | IMQ2012-43,IE2012-147,MVE2012-104,WIT2012-53 |
| Volume (vol) | vol.112 |
| Number (no) | 474 |
| Page | pp.pp.- |
| #Pages | 6 |
| Date of Issue | |