Presentation 2012-12-12
Feedback, Nationality and Trust in Cross-Border Electronic Commerce
Vanessa BRACAMONTE, Hitoshi OKADA,
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Abstract(in Japanese) (See Japanese page)
Abstract(in English) Cross-border electronic commerce offers potential benefits to vendors, but it is still not widely adopted by consumers. This study investigated the factors that influence consumers' intention to shop online on a foreign website, using a model of consumer behavior with trust and risk. A survey was conducted in Japan, which obtained 915 responses divided into three groups, corresponding to different scenarios of feedback in the website. The influence of general trust factors varied between the three conditions. In particular, general electronic commerce trust did not significantly influence website trust in the absence of feedback.
Keyword(in Japanese) (See Japanese page)
Keyword(in English) Cross-border electronic commerce / consumer behavior / trust / risk / feedback
Paper # SITE2012-47
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Conference Information
Committee SITE
Conference Date 2012/12/5(1days)
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Paper Information
Registration To Social Implications of Technology and Information Ethics (SITE)
Language ENG
Title (in Japanese) (See Japanese page)
Sub Title (in Japanese) (See Japanese page)
Title (in English) Feedback, Nationality and Trust in Cross-Border Electronic Commerce
Sub Title (in English)
Keyword(1) Cross-border electronic commerce
Keyword(2) consumer behavior
Keyword(3) trust
Keyword(4) risk
Keyword(5) feedback
1st Author's Name Vanessa BRACAMONTE
1st Author's Affiliation Department of Informatics SOKENDAI()
2nd Author's Name Hitoshi OKADA
2nd Author's Affiliation National Institute of Informatics
Date 2012-12-12
Paper # SITE2012-47
Volume (vol) vol.112
Number (no) 343
Page pp.pp.-
#Pages 6
Date of Issue