| Presentation | 2012-11-07 Purchase Behavior Modeling by Latent Class Introduced Hierarchical Bayes Probit Model Tsukasa ISHIGKI, Nobuhiko TERUI, Tadahiko SATO, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | This report describes a marketing model for personalization by using a large-scale transaction dataset in retail service. Our approach aims to combine a hierarchical Bayes binary probit model and latent class model to deal with a large-scale customers and products. The model is capable of estimation of response coefficients associated with marketing variables for each customers and products. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Big Data / Marketing / Service Science / Personalization / ID-POS data |
| Paper # | IBISML2012-61 |
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| Conference Information | |
| Committee | IBISML |
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| Conference Date | 2012/10/31(1days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | |
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| Paper Information | |
| Registration To | Information-Based Induction Sciences and Machine Learning (IBISML) |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Purchase Behavior Modeling by Latent Class Introduced Hierarchical Bayes Probit Model |
| Sub Title (in English) | |
| Keyword(1) | Big Data |
| Keyword(2) | Marketing |
| Keyword(3) | Service Science |
| Keyword(4) | Personalization |
| Keyword(5) | ID-POS data |
| 1st Author's Name | Tsukasa ISHIGKI |
| 1st Author's Affiliation | Graduate School of Economics and Management, Tohoku University() |
| 2nd Author's Name | Nobuhiko TERUI |
| 2nd Author's Affiliation | Graduate School of Economics and Management, Tohoku University |
| 3rd Author's Name | Tadahiko SATO |
| 3rd Author's Affiliation | Graduate School of Business Science, University of Tsukuba |
| Date | 2012-11-07 |
| Paper # | IBISML2012-61 |
| Volume (vol) | vol.112 |
| Number (no) | 279 |
| Page | pp.pp.- |
| #Pages | 6 |
| Date of Issue | |