Presentation 2012-11-22
Proposal of the data evaluation platform which can measure marketing value and security level
Hidenobu Oguri, Kunio Matsui,
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Abstract(in English) Although the market of big data analysis is expanded in recent years, there are small entry of companies. In fact many companies need the way of evaluate the difficult value like "safety", "benefits" and "efficiency". In this paper, I propose the evaluation platform which can measure marketing value of the choice after k-Anonymization. It can measure the reduction of value after k-Anonymization from SEM tools.
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Keyword(in English) Big data / economic evaluation / platform
Paper # SSS2012-20
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Committee SSS
Conference Date 2012/11/15(1days)
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Registration To Safety (SSS)
Language JPN
Title (in Japanese) (See Japanese page)
Sub Title (in Japanese) (See Japanese page)
Title (in English) Proposal of the data evaluation platform which can measure marketing value and security level
Sub Title (in English)
Keyword(1) Big data
Keyword(2) economic evaluation
Keyword(3) platform
1st Author's Name Hidenobu Oguri
1st Author's Affiliation NIFTY Corporation()
2nd Author's Name Kunio Matsui
2nd Author's Affiliation NIFTY Corporation
Date 2012-11-22
Paper # SSS2012-20
Volume (vol) vol.112
Number (no) 313
Page pp.pp.-
#Pages 4
Date of Issue