| Presentation | 2012-05-22 Influence of the clerk agent on purchase intention of fair-trade products in unmanned purchase environment Atsushi KIMURA, Naoki MUKAWA, Masahide YUASA, Mana YAMAMOTO, Tomohiro MASUDA, Takashi OKA, Yuji WADA, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | This study explored whether cue of others in a purchase environment has an effect on purchase behavior for products with fair-trade labels among Japanese consumers. By manipulating cues of others, we assessed consumers' intentions to purchase fair-trade products under two different experimental situations of unmanned purchase environment: one was the agent condition, in which instructions of task were given from a clerk-like agent through the task (N=118), and the other was a control condition in which instructions of task were given from a text box (N=106). Results demonstrated that participants under the agent condition valuated fair trade higher than those under the anonymous condition, although participants both in the agent and the anonymous conditions were instructed that their responses would remain anonymous. These findings imply that implications of the presence of others, such as a clerk-like agent in an unmanned purchase environment, enhance ethical purchase intentions as with manned purchase environments. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | human-agent interaction / pro-social behavior / cues of others |
| Paper # | HCS2012-10,HIP2012-10 |
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| Conference Information | |
| Committee | HIP |
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| Conference Date | 2012/5/15(1days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
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| Paper Information | |
| Registration To | Human Information Processing (HIP) |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Influence of the clerk agent on purchase intention of fair-trade products in unmanned purchase environment |
| Sub Title (in English) | |
| Keyword(1) | human-agent interaction |
| Keyword(2) | pro-social behavior |
| Keyword(3) | cues of others |
| 1st Author's Name | Atsushi KIMURA |
| 1st Author's Affiliation | Department of Information Environment, Tokyo Denki University() |
| 2nd Author's Name | Naoki MUKAWA |
| 2nd Author's Affiliation | Department of Information Environment, Tokyo Denki University |
| 3rd Author's Name | Masahide YUASA |
| 3rd Author's Affiliation | Department of Information Environment, Tokyo Denki University |
| 4th Author's Name | Mana YAMAMOTO |
| 4th Author's Affiliation | Graduate School of Literature and Social Sciences:College of Humanities and Sciences, Nihon University |
| 5th Author's Name | Tomohiro MASUDA |
| 5th Author's Affiliation | Sensory & Cognitive Food Science Laboratory, National Food Research Institute, National Agriculture and Food Research Organization |
| 6th Author's Name | Takashi OKA |
| 6th Author's Affiliation | Graduate School of Literature and Social Sciences:College of Humanities and Sciences, Nihon University |
| 7th Author's Name | Yuji WADA |
| 7th Author's Affiliation | Sensory & Cognitive Food Science Laboratory, National Food Research Institute, National Agriculture and Food Research Organization |
| Date | 2012-05-22 |
| Paper # | HCS2012-10,HIP2012-10 |
| Volume (vol) | vol.112 |
| Number (no) | 46 |
| Page | pp.pp.- |
| #Pages | 6 |
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