| Presentation | 2012-05-18 Brand Analysis on Twitter by Estimation of User Profiles utilizing a Social Graph Sho KAWANAKA, Kyosuke NISHIDA, Takeshi KURASHIMA, Takahide HOSHIDE, Ko FUJIMURA, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | We propose a method for analyzing brands using user attributes from Twitter. Our method extracts attributes from user descriptions and brands' features from tweets, and calculates the relevance between attributes and features through their co-occurence. Our proposal includes a novel approach for estimating the attributes of a user, through their social neighbors. Experiments with Twitter data show our method achieves better recall than a ranking method based on global popularity. Furthermore, in our experiments, our method succeeded in increasing the number of extracted attributes extending attributes that relate to a brand's feature despite using a limited social graph. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Web Mining / User Profile / Marketing |
| Paper # | LOIS2012-7 |
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| Committee | LOIS |
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| Conference Date | 2012/5/10(1days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | |
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| Paper Information | |
| Registration To | Life Intelligence and Office Information Systems (LOIS) |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Brand Analysis on Twitter by Estimation of User Profiles utilizing a Social Graph |
| Sub Title (in English) | |
| Keyword(1) | Web Mining |
| Keyword(2) | User Profile |
| Keyword(3) | Marketing |
| 1st Author's Name | Sho KAWANAKA |
| 1st Author's Affiliation | NTT Cyber Solutions Laboratories, NTT Corporation() |
| 2nd Author's Name | Kyosuke NISHIDA |
| 2nd Author's Affiliation | NTT Cyber Solutions Laboratories, NTT Corporation |
| 3rd Author's Name | Takeshi KURASHIMA |
| 3rd Author's Affiliation | NTT Cyber Solutions Laboratories, NTT Corporation |
| 4th Author's Name | Takahide HOSHIDE |
| 4th Author's Affiliation | NTT Cyber Solutions Laboratories, NTT Corporation |
| 5th Author's Name | Ko FUJIMURA |
| 5th Author's Affiliation | School of Social Information Studies, Otsuma Women's University |
| Date | 2012-05-18 |
| Paper # | LOIS2012-7 |
| Volume (vol) | vol.112 |
| Number (no) | 35 |
| Page | pp.pp.- |
| #Pages | 6 |
| Date of Issue | |