| Presentation | 2012-01-20 Subscription judgment model for mobile video streaming services Noritsugu EGI, Masataka MASUDA, Jun OKAMOTO, |
|---|---|
| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | The needs of users for communication services are diversifying. For service design that correspond to these needs, it is important to clarify service factors that have strong effects on user's judgment of subscription or selection. In this paper, we propose a subscription judgment model which show the relationships between prior service information and the proportions of users who make a subscription judgment. Our model is applying a multi-attribute attitude model where an attitude for the object is the sum of evaluation scores for the important attributes. In this study, to estimate the proportions of subscription users from values of prior service information, we explain the two relationships that are "values of four prior service information (monthly charge, number of videos, video quality, and playback delay) and their evaluation scores, and "service value and the proportions of subscription users". Finally, we verify the accuracy of our model on the basis of the results of the on-line survey questionnaire. From these results, we show that pay service and free service has different weighting for each prior service information. Estimated proportion has high correlation 0.986 and 0.989 with the proportion of subscription users for pay service and free service, respectively. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Mobile video streaming / Subscription judgment / Multi-attribute attitude model |
| Paper # | CQ2011-69 |
| Date of Issue |
| Conference Information | |
| Committee | CQ |
|---|---|
| Conference Date | 2012/1/12(1days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | |
| Chair | |
| Vice Chair | |
| Secretary | |
| Assistant | |
| Paper Information | |
| Registration To | Communication Quality (CQ) |
|---|---|
| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Subscription judgment model for mobile video streaming services |
| Sub Title (in English) | |
| Keyword(1) | Mobile video streaming |
| Keyword(2) | Subscription judgment |
| Keyword(3) | Multi-attribute attitude model |
| 1st Author's Name | Noritsugu EGI |
| 1st Author's Affiliation | () |
| 2nd Author's Name | Masataka MASUDA |
| 2nd Author's Affiliation | |
| 3rd Author's Name | Jun OKAMOTO |
| 3rd Author's Affiliation | |
| Date | 2012-01-20 |
| Paper # | CQ2011-69 |
| Volume (vol) | vol.111 |
| Number (no) | 378 |
| Page | pp.pp.- |
| #Pages | 4 |
| Date of Issue | |