| Presentation | 2011-11-18 A Case Study on a Business Model and its Branding Akira Horimai, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | This paper discusses a strategic ICT (Information and Communication Technology) business model in order for software houses to survive. Collapse of the com bubble or moving software development offshore brings small to medium software houses into difficult business environment. Under this condition, how should small to medium software houses manage to survive and grow up? A case study on a business model and its branding is picked up and analyzed in this paper. A business model, which is targeting local government market and focused on upper process of V'Model of system development, is analyzed based on 4 criteria: (1) What value is served for customers? (2) How is the value served? (3) How are the resources procured? (4) What is the earning model? In result Concentration Strategy, which is Michael E. Porter proposed, is useful for small to medium software houses. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Business Model / Business Process Model / Branding / Black Box Test / V-Model / Concentration Strategy / Local Government |
| Paper # | SWIM2011-21 |
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| Conference Information | |
| Committee | SWIM |
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| Conference Date | 2011/11/11(1days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | |
| Chair | |
| Vice Chair | |
| Secretary | |
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| Paper Information | |
| Registration To | Software Interprise Modeling (SWIM) |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | A Case Study on a Business Model and its Branding |
| Sub Title (in English) | |
| Keyword(1) | Business Model |
| Keyword(2) | Business Process Model |
| Keyword(3) | Branding |
| Keyword(4) | Black Box Test |
| Keyword(5) | V-Model |
| Keyword(6) | Concentration Strategy |
| Keyword(7) | Local Government |
| 1st Author's Name | Akira Horimai |
| 1st Author's Affiliation | () |
| Date | 2011-11-18 |
| Paper # | SWIM2011-21 |
| Volume (vol) | vol.111 |
| Number (no) | 308 |
| Page | pp.pp.- |
| #Pages | 6 |
| Date of Issue | |