Presentation | 2011-12-22 Relativity between consumer's risk acknowledgement and product/corporate valuation concerning safety Tsunehiko Uesugi, |
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Abstract(in Japanese) | (See Japanese page) |
Abstract(in English) | The purpose of this research is to analyze corporate practice concerning safety and how it is evaluated from the society, including the consumers and other companies, by conducting the survey among the general public and the business person. The final objective is to find relativity between corporate activity and corporate valuation concerning safety. For this research, the result of "The Nikkei Corporate Image Survey", the corporate image survey conducted every year by Nikkei Inc., will be used. In this "The Nikkei Corporate Image Survey", Nikkei Inc. included the questionnaire items on safety for the first time. |
Keyword(in Japanese) | (See Japanese page) |
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Paper # | SSS2011-23 |
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Committee | SSS |
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Conference Date | 2011/12/15(1days) |
Place (in Japanese) | (See Japanese page) |
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Topics (in Japanese) | (See Japanese page) |
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Registration To | Safety (SSS) |
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Language | JPN |
Title (in Japanese) | (See Japanese page) |
Sub Title (in Japanese) | (See Japanese page) |
Title (in English) | Relativity between consumer's risk acknowledgement and product/corporate valuation concerning safety |
Sub Title (in English) | |
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1st Author's Name | Tsunehiko Uesugi |
1st Author's Affiliation | () |
Date | 2011-12-22 |
Paper # | SSS2011-23 |
Volume (vol) | vol.111 |
Number (no) | 371 |
Page | pp.pp.- |
#Pages | 4 |
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