Presentation	2011-08-27 Background and Recent Trends in Media Equation Studies Satoshi V. SUZUKI,
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Abstract(in English)	The phenomena of social response to communication technologies (SRCT) has been suggested by Reeves and Nass based on various psychological experiments. Researchers has been attempted empirical evaluation of the SRCT in various situation and application to human-computer interaction design based on the SRCT. However, there has been little theoretical discussion on the SRCT. In this article, the author mention theoretical background which Reeves and Nass claim as a basis of the SRCT first. Second, researchers' understanding of the SRCT is explained. Next, the author introduces evolutional psychology which forms most of theoretical background of the SRCT, and discuss the problems of the SRCT based on evolutional psychology.
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Keyword(in English)	Media Equation / Social Response to Communication Technologies / implicit cognition / explicit cognition
Paper #	HCS2011-36
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Conference Information
Committee	HCS
Conference Date	2011/8/19(1days)
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Paper Information
Registration To	Human Communication Science (HCS)
Language	JPN
Title (in Japanese)	(See Japanese page)
Sub Title (in Japanese)	(See Japanese page)
Title (in English)	Background and Recent Trends in Media Equation Studies
Sub Title (in English)
Keyword(1)	Media Equation
Keyword(2)	Social Response to Communication Technologies
Keyword(3)	implicit cognition
Keyword(4)	explicit cognition
1st Author's Name	Satoshi V. SUZUKI
1st Author's Affiliation	HiRC, Aoyama Gakuin University()
Date	2011-08-27
Paper #	HCS2011-36
Volume (vol)	vol.111
Number (no)	190
Page	pp.pp.-
#Pages	5
Date of Issue