| Presentation | 2011-05-24 Changes of affective properties of Japanese characters with their color-font combinations Tatsuya HONDA, Nobuyuki HIROSE, Shuji MORI, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | To find out affective properties of Japanese characters drawn with different color-font combinations, we examined affective ratings of Japanese Kana characters and numerals presented with a total of 12 combinations from four font types and three colors, using the semantic differential method. From factor analysis of the rating data, we extracted four factors, namely grace, cheerfulness, graveness, and regularity. Each factor reflected different effects of fonts and colors. For example, the grace factor was more dependent on color than fonts. Some of the present results were not consistent with the findings of past studies examining affective properties of Western fonts and of combinations of color and geometrical forms. Reasons for the discrepancy are discussed in the context of previous studies. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Font / Japanese Character / Color / Factor Analysis / Affective Rating / Semantic Differential Method |
| Paper # | HCS2011-18,HIP2011-18 |
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| Conference Information | |
| Committee | HIP |
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| Conference Date | 2011/5/16(1days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | |
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| Paper Information | |
| Registration To | Human Information Processing (HIP) |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Changes of affective properties of Japanese characters with their color-font combinations |
| Sub Title (in English) | |
| Keyword(1) | Font |
| Keyword(2) | Japanese Character |
| Keyword(3) | Color |
| Keyword(4) | Factor Analysis |
| Keyword(5) | Affective Rating |
| Keyword(6) | Semantic Differential Method |
| 1st Author's Name | Tatsuya HONDA |
| 1st Author's Affiliation | Graduate School of Integrated Frontier Science, Kyushu University() |
| 2nd Author's Name | Nobuyuki HIROSE |
| 2nd Author's Affiliation | Faculty of Information Science and Electrical Engineering, Kyushu University |
| 3rd Author's Name | Shuji MORI |
| 3rd Author's Affiliation | Faculty of Information Science and Electrical Engineering, Kyushu University |
| Date | 2011-05-24 |
| Paper # | HCS2011-18,HIP2011-18 |
| Volume (vol) | vol.111 |
| Number (no) | 60 |
| Page | pp.pp.- |
| #Pages | 6 |
| Date of Issue | |