| Presentation | 2011-01-21 An incentive-rewarding mechanism to activate social networking services Kazufumi YOGO, Ryoichi SHINKUMA, Taku KONISHI, Satoko ITAYA, Shinichi DOI, Keiji YAMADA, Tatsuro TAKAHASHI, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | We are developing an incentive-rewarding mechanism that activates in social networking services (SNSs) which include content uploading and link establishment as the service function. We particularly focus on changing the reward assignment ratio based on the different risks users perceive when uploading content with different privacy settings: public-open and friend-limited. We built a learning-based simulation that enables us to observe that SNS activity, which we measured as the amount of browsed content within a certain period, can be controlled by a rewarding assignment ratio. We then analyzed how the amount of uploaded content and the increase of established links affect SNS activity. Results suggested that the optimal reward assignment ratio to maximize SNS activity changes depending on the total amount of available reward resources. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | SNS / incentive / privacy setting / risk / reward assignment ratio / learning-based simulation |
| Paper # | NS2010-157 |
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| Conference Information | |
| Committee | NS |
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| Conference Date | 2011/1/13(1days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
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| Paper Information | |
| Registration To | Network Systems(NS) |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | An incentive-rewarding mechanism to activate social networking services |
| Sub Title (in English) | |
| Keyword(1) | SNS |
| Keyword(2) | incentive |
| Keyword(3) | privacy setting |
| Keyword(4) | risk |
| Keyword(5) | reward assignment ratio |
| Keyword(6) | learning-based simulation |
| 1st Author's Name | Kazufumi YOGO |
| 1st Author's Affiliation | Graduate School of Informatics, Kyoto University() |
| 2nd Author's Name | Ryoichi SHINKUMA |
| 2nd Author's Affiliation | Graduate School of Informatics, Kyoto University |
| 3rd Author's Name | Taku KONISHI |
| 3rd Author's Affiliation | NEC C&C Innovation Research Laboratories |
| 4th Author's Name | Satoko ITAYA |
| 4th Author's Affiliation | NEC C&C Innovation Research Laboratories |
| 5th Author's Name | Shinichi DOI |
| 5th Author's Affiliation | NEC C&C Innovation Research Laboratories |
| 6th Author's Name | Keiji YAMADA |
| 6th Author's Affiliation | NEC C&C Innovation Research Laboratories |
| 7th Author's Name | Tatsuro TAKAHASHI |
| 7th Author's Affiliation | Graduate School of Informatics, Kyoto University |
| Date | 2011-01-21 |
| Paper # | NS2010-157 |
| Volume (vol) | vol.110 |
| Number (no) | 372 |
| Page | pp.pp.- |
| #Pages | 6 |
| Date of Issue | |