| Presentation | 2010-11-27 Developing Semantic Differential Scales with Onomatopoeia Expression for Context-Sensitive Marketing Yuki KITANAKA, Kazuhiro TAKEUCHI, |
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| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | In order to conduct a subjective evaluation using questionnaire, of which the respondents are asked to rate their position on each of stimulus word scales (for example: Good-Bad Adequate-Inadequate or Valuable-Worthless), it is important and difficult to prepare the stimulus (or impressive) words. In this paper, we propose a method that selects stimulus onomatopoeia expressions, which are used in a livelier sense than general adjectives, for making a questionnaire. These onomatopoeia expressions are automatically extracted from Web pages on the Internet through evaluating whether the expressions are used in either a positive or negative context. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Context-Sensitive Marketing / Onomatopoeia Expressions / Stimulus Word / Questionnaires |
| Paper # | TL2010-36 |
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| Conference Information | |
| Committee | TL |
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| Conference Date | 2010/11/20(1days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | |
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| Paper Information | |
| Registration To | Thought and Language (TL) |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Developing Semantic Differential Scales with Onomatopoeia Expression for Context-Sensitive Marketing |
| Sub Title (in English) | |
| Keyword(1) | Context-Sensitive Marketing |
| Keyword(2) | Onomatopoeia Expressions |
| Keyword(3) | Stimulus Word |
| Keyword(4) | Questionnaires |
| 1st Author's Name | Yuki KITANAKA |
| 1st Author's Affiliation | Osaka Electro-Communication University() |
| 2nd Author's Name | Kazuhiro TAKEUCHI |
| 2nd Author's Affiliation | Osaka Electro-Communication University |
| Date | 2010-11-27 |
| Paper # | TL2010-36 |
| Volume (vol) | vol.110 |
| Number (no) | 313 |
| Page | pp.pp.- |
| #Pages | 6 |
| Date of Issue | |