| Presentation | 2010-09-21 Keyword Extraction Method For Summarizing Purchase Behavior in EC site Shouichi NAGANO, Yusuke ICHIKAWA, Toru KOBAYASHI, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | Behavior targeting advertisement is an effective approach to be increasing EC site business. To correspond user's short-term interest changes, An access log devided to a few access log clusters, then a user's interest profiles are made by them. Therefore, the keyword extraction method that explain user is interested in from few access logs are needed. The interest that occuring purchase action often explain as brand words, category words and related words. The co-occuring with these word approach is effective. However, this approach must apply to enough bag of words (BOW). Then this approach can not extract keywords from fewer access logs. To overcome this problem, we propose the keyword extraction method for fewer access logs. Our proposed approach use co-occuring value with brand and category word from all time access logs, and bias of keyword frequency between target of access log cluster and other access logs. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Keyword Extraction / Access log / Summarize |
| Paper # | LOIS2010-23,IE2010-65 |
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| Conference Information | |
| Committee | LOIS |
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| Conference Date | 2010/9/14(1days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
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| Paper Information | |
| Registration To | Life Intelligence and Office Information Systems (LOIS) |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Keyword Extraction Method For Summarizing Purchase Behavior in EC site |
| Sub Title (in English) | |
| Keyword(1) | Keyword Extraction |
| Keyword(2) | Access log |
| Keyword(3) | Summarize |
| 1st Author's Name | Shouichi NAGANO |
| 1st Author's Affiliation | NTT Information Sharing Platform Laboratories, NTT Corporation() |
| 2nd Author's Name | Yusuke ICHIKAWA |
| 2nd Author's Affiliation | NTT Information Sharing Platform Laboratories, NTT Corporation |
| 3rd Author's Name | Toru KOBAYASHI |
| 3rd Author's Affiliation | NTT Information Sharing Platform Laboratories, NTT Corporation |
| Date | 2010-09-21 |
| Paper # | LOIS2010-23,IE2010-65 |
| Volume (vol) | vol.110 |
| Number (no) | 207 |
| Page | pp.pp.- |
| #Pages | 6 |
| Date of Issue | |