Presentation 2010-10-14
Neural Substrate for the Subjective Preference about Colors
Masahiro KAWASAKI, Yoko YAMAGUCHI,
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Abstract(in English) Our daily behaviors are often affected by the subjective preferences. However, there are little neurological findings about the subjective preferences. Here, to address the issue, we have focused on the laterality for the visual attention and investigated the effects of the subjective preferences on the neural activities. We measured the electroencephalogram (EEG) during a 2 alternative forced choice task which required 19 participants to choice a preferred one from two simultaneously right and left presented colors. The contralateral occipital theta activity was increased under condition that the presented color was preferred. Moreover, the frontal beta activity was also increased for seeing the subjected preferred color.
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Keyword(in English) Subjective preference / Emotion / EEG / Beta / Theta
Paper # HIP2010-50
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Committee HIP
Conference Date 2010/10/7(1days)
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Language JPN
Title (in Japanese) (See Japanese page)
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Title (in English) Neural Substrate for the Subjective Preference about Colors
Sub Title (in English)
Keyword(1) Subjective preference
Keyword(2) Emotion
Keyword(3) EEG
Keyword(4) Beta
Keyword(5) Theta
1st Author's Name Masahiro KAWASAKI
1st Author's Affiliation Rhythm-based Brain Computation Unit, RIKEN BSI-TOYOTA Collaboration Center()
2nd Author's Name Yoko YAMAGUCHI
2nd Author's Affiliation Rhythm-based Brain Computation Unit, RIKEN BSI-TOYOTA Collaboration Center:Dynamic Emergent Intelligence Team, RIKEN Brain Science Institute
Date 2010-10-14
Paper # HIP2010-50
Volume (vol) vol.110
Number (no) 228
Page pp.pp.-
#Pages 4
Date of Issue