| Presentation | 2010-03-12 A Study of Paradigm Shift made possible by the Conversion from Contract-Oriented Data Model to Customer-Oriented Data Model in Telecom Company Yu MORIOKA, Yoichi YAMASHITA, Moriyasu KOMASE, Hidetoshi MORI, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | When a telecom company have developed the business by telephone and leased circuit service, it has used the telephone number or a line ID of exclusive one as a identifier for specifying its customers, it treated its customer information as added data to contract information. But now the company is offering the various access services, for example ADSL and optical one and the contents service which is different from access service. The company is facing the paradigm shift made possible by the conversion from contract-oriented data model to customer-oriented data model because customer relationship management is developed, and it is increasingly important to analyze its customers' persona and life-log. This paper considers the check up point for transition from existent contract-oriented data model to customer-oriented data model, and the effect of the customer-oriented data model. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Data Model / Customer Management ID / Information ofthe answering |
| Paper # | ICM2009-58 |
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| Conference Information | |
| Committee | ICM |
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| Conference Date | 2010/3/4(1days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
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| Paper Information | |
| Registration To | Information and Communication Management(ICM) |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | A Study of Paradigm Shift made possible by the Conversion from Contract-Oriented Data Model to Customer-Oriented Data Model in Telecom Company |
| Sub Title (in English) | |
| Keyword(1) | Data Model |
| Keyword(2) | Customer Management ID |
| Keyword(3) | Information ofthe answering |
| 1st Author's Name | Yu MORIOKA |
| 1st Author's Affiliation | Nippon Telegraph and Telephone West Corporation() |
| 2nd Author's Name | Yoichi YAMASHITA |
| 2nd Author's Affiliation | Nippon Telegraph and Telephone West Corporation |
| 3rd Author's Name | Moriyasu KOMASE |
| 3rd Author's Affiliation | Nippon Telegraph and Telephone West Corporation |
| 4th Author's Name | Hidetoshi MORI |
| 4th Author's Affiliation | Nippon Telegraph and Telephone West Corporation |
| Date | 2010-03-12 |
| Paper # | ICM2009-58 |
| Volume (vol) | vol.109 |
| Number (no) | 463 |
| Page | pp.pp.- |
| #Pages | 6 |
| Date of Issue | |