| Presentation | 2010-01-21 Investigation on Advertisement Display Method based on Crowd Characteristics by Active RFID Tsubasa KONDO, Ryo KIMURA, Shigenori IOROI, Hiroshi TANAKA, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | This paper proposes a methodology which enables to show effective advertisement contents on the digital signage such as display etc. and describes the system configuration that realizes the proposed method. We introduce the new concept, that is, taste vector that indicates taste for each merchandise genre. This vector is linked to each person by using active RFID. The merchandise genres to be shown are decided by this taste vectors, places and time conditions. Advertisement contents are obtained via WEB API by using this genre information. The latest commodity information is obtained automatically by proposed architecture. The RFID receivers are set up in the laboratory and proposed methods are implemented in the PC connected to the Internet. It is confirmed that the displayed contents are coincided with the expected contents by design method. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Digital Signage / Advertisement Display / Taste Vector / Active RFID / WEB API |
| Paper # | USN2009-47 |
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| Conference Information | |
| Committee | USN |
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| Conference Date | 2010/1/14(1days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | |
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| Paper Information | |
| Registration To | Ubiquitous and Sensor Networks(USN) |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Investigation on Advertisement Display Method based on Crowd Characteristics by Active RFID |
| Sub Title (in English) | |
| Keyword(1) | Digital Signage |
| Keyword(2) | Advertisement Display |
| Keyword(3) | Taste Vector |
| Keyword(4) | Active RFID |
| Keyword(5) | WEB API |
| 1st Author's Name | Tsubasa KONDO |
| 1st Author's Affiliation | Faculty of Information Technology, Kanagawa Institute of Technology() |
| 2nd Author's Name | Ryo KIMURA |
| 2nd Author's Affiliation | Graduate School of Kanagawa Institute of Technology |
| 3rd Author's Name | Shigenori IOROI |
| 3rd Author's Affiliation | Faculty of Information Technology, Kanagawa Institute of Technology |
| 4th Author's Name | Hiroshi TANAKA |
| 4th Author's Affiliation | Faculty of Information Technology, Kanagawa Institute of Technology |
| Date | 2010-01-21 |
| Paper # | USN2009-47 |
| Volume (vol) | vol.109 |
| Number (no) | 382 |
| Page | pp.pp.- |
| #Pages | 6 |
| Date of Issue | |