| Presentation | 2009-11-12 Analysis of customer's behavior in shopping mall using gaze measurement Kotaro OKAMORTO, Akira UTSUMI, Hirotake YAMAZOE, Takahiro MIYASHITA, Kazuhiro TAKAHASHI, Norihiro HAGITA, |
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| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | We measured subject's gaze behavior in shopping mall using a wearable-type gaze tracker and examined how much information regarding subject's interest and/or intention can be extracted from the measured gaze behavior. Consumer behavior should reflect his/her cognition, preference, interests, etc., and analysis of the behavior is useful for not only evaluating a product itself and also for finding better marketing or advertising scheme. Though conventional analysis's mostly use POS system or sampling method, on-site behavior analysis of consumer before purchasing may lead to more effective evaluation/marketing methods. We also examined accuracy requirement for gaze tracking system to extract customer's interest and/or intentions. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | customer's behavior / gaze tracking / behavior analysis / interest estimation |
| Paper # | MVE2009-58 |
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| Conference Information | |
| Committee | MVE |
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| Conference Date | 2009/11/5(1days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | |
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| Vice Chair | |
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| Paper Information | |
| Registration To | Media Experience and Virtual Environment (MVE) |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Analysis of customer's behavior in shopping mall using gaze measurement |
| Sub Title (in English) | |
| Keyword(1) | customer's behavior |
| Keyword(2) | gaze tracking |
| Keyword(3) | behavior analysis |
| Keyword(4) | interest estimation |
| 1st Author's Name | Kotaro OKAMORTO |
| 1st Author's Affiliation | Faculty of Engineering, Doshisha University:ATR Intelligent Robotics & Communication Laboratories() |
| 2nd Author's Name | Akira UTSUMI |
| 2nd Author's Affiliation | ATR Intelligent Robotics & Communication Laboratories |
| 3rd Author's Name | Hirotake YAMAZOE |
| 3rd Author's Affiliation | ATR Intelligent Robotics & Communication Laboratories |
| 4th Author's Name | Takahiro MIYASHITA |
| 4th Author's Affiliation | ATR Intelligent Robotics & Communication Laboratories |
| 5th Author's Name | Kazuhiro TAKAHASHI |
| 5th Author's Affiliation | Faculty of Engineering, Doshisha University |
| 6th Author's Name | Norihiro HAGITA |
| 6th Author's Affiliation | ATR Intelligent Robotics & Communication Laboratories |
| Date | 2009-11-12 |
| Paper # | MVE2009-58 |
| Volume (vol) | vol.109 |
| Number (no) | 281 |
| Page | pp.pp.- |
| #Pages | 6 |
| Date of Issue | |