| Presentation | 2009-07-10 Experimental Study on Incentive Rewarding for Word-of-Mouth Information Distribution Ryo HASHIMOTO, Ryoichi SHINKUMA, Taku KONISHI, Rie TANAKA, Satoko ITAYA, Shinichi DOI, Keiji YAMADA, Tatsuro TAKAHASHI, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | The growths of information communication technologies have drastically reduced the cost required for information senders. However, as a result, information receivers have needed to filter out unnecessary information and to extract important information from enormous amount of information they receive every day. One solution for this problem is a preference-based information distribution. However, this approach still requires significant cost to obtain and manage preferences of the receivers and to categorize information appropriately. In this paper, we focus on the Word-of-Mouth (WoM) information distribution, in which peoples send and receive information in a hop-by-hop manner along their social relationships. This could allow us to desirably send the information only to people who need because a content is transferred and received by only people who are interested in it. Furthermore, information exchange through social relationship could increase the reliability and the attractiveness of exchanged information. Furthermore, to effectively motivate people to spread the information, we introduce incentive rewarding. An experiment under real-life condition shows the effectiveness of incentive rewarding on the WoM information distribution. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | incentive / information distribution / word-of-mouse / experimental study |
| Paper # | MoMuC2009-24 |
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| Committee | MoMuC |
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| Conference Date | 2009/7/2(1days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
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| Registration To | Mobile Multimedia Communications(MoMuC) |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Experimental Study on Incentive Rewarding for Word-of-Mouth Information Distribution |
| Sub Title (in English) | |
| Keyword(1) | incentive |
| Keyword(2) | information distribution |
| Keyword(3) | word-of-mouse |
| Keyword(4) | experimental study |
| 1st Author's Name | Ryo HASHIMOTO |
| 1st Author's Affiliation | Graduate School of Informatics, Kyoto University() |
| 2nd Author's Name | Ryoichi SHINKUMA |
| 2nd Author's Affiliation | Graduate School of Informatics, Kyoto University |
| 3rd Author's Name | Taku KONISHI |
| 3rd Author's Affiliation | NEC C & C Innovation Research Laboratories |
| 4th Author's Name | Rie TANAKA |
| 4th Author's Affiliation | NEC C & C Innovation Research Laboratories |
| 5th Author's Name | Satoko ITAYA |
| 5th Author's Affiliation | NEC C & C Innovation Research Laboratories |
| 6th Author's Name | Shinichi DOI |
| 6th Author's Affiliation | NEC C & C Innovation Research Laboratories |
| 7th Author's Name | Keiji YAMADA |
| 7th Author's Affiliation | NEC C & C Innovation Research Laboratories |
| 8th Author's Name | Tatsuro TAKAHASHI |
| 8th Author's Affiliation | Graduate School of Informatics, Kyoto University |
| Date | 2009-07-10 |
| Paper # | MoMuC2009-24 |
| Volume (vol) | vol.109 |
| Number (no) | 122 |
| Page | pp.pp.- |
| #Pages | 6 |
| Date of Issue | |