Presentation 2009-07-10
Experimental Study on Incentive Rewarding for Word-of-Mouth Information Distribution
Ryo HASHIMOTO, Ryoichi SHINKUMA, Taku KONISHI, Rie TANAKA, Satoko ITAYA, Shinichi DOI, Keiji YAMADA, Tatsuro TAKAHASHI,
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Abstract(in English) The growths of information communication technologies have drastically reduced the cost required for information senders. However, as a result, information receivers have needed to filter out unnecessary information and to extract important information from enormous amount of information they receive every day. One solution for this problem is a preference-based information distribution. However, this approach still requires significant cost to obtain and manage preferences of the receivers and to categorize information appropriately. In this paper, we focus on the Word-of-Mouth (WoM) information distribution, in which peoples send and receive information in a hop-by-hop manner along their social relationships. This could allow us to desirably send the information only to people who need because a content is transferred and received by only people who are interested in it. Furthermore, information exchange through social relationship could increase the reliability and the attractiveness of exchanged information. Furthermore, to effectively motivate people to spread the information, we introduce incentive rewarding. An experiment under real-life condition shows the effectiveness of incentive rewarding on the WoM information distribution.
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Keyword(in English) incentive / information distribution / word-of-mouse / experimental study
Paper # MoMuC2009-24
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Committee MoMuC
Conference Date 2009/7/2(1days)
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Paper Information
Registration To Mobile Multimedia Communications(MoMuC)
Language JPN
Title (in Japanese) (See Japanese page)
Sub Title (in Japanese) (See Japanese page)
Title (in English) Experimental Study on Incentive Rewarding for Word-of-Mouth Information Distribution
Sub Title (in English)
Keyword(1) incentive
Keyword(2) information distribution
Keyword(3) word-of-mouse
Keyword(4) experimental study
1st Author's Name Ryo HASHIMOTO
1st Author's Affiliation Graduate School of Informatics, Kyoto University()
2nd Author's Name Ryoichi SHINKUMA
2nd Author's Affiliation Graduate School of Informatics, Kyoto University
3rd Author's Name Taku KONISHI
3rd Author's Affiliation NEC C & C Innovation Research Laboratories
4th Author's Name Rie TANAKA
4th Author's Affiliation NEC C & C Innovation Research Laboratories
5th Author's Name Satoko ITAYA
5th Author's Affiliation NEC C & C Innovation Research Laboratories
6th Author's Name Shinichi DOI
6th Author's Affiliation NEC C & C Innovation Research Laboratories
7th Author's Name Keiji YAMADA
7th Author's Affiliation NEC C & C Innovation Research Laboratories
8th Author's Name Tatsuro TAKAHASHI
8th Author's Affiliation Graduate School of Informatics, Kyoto University
Date 2009-07-10
Paper # MoMuC2009-24
Volume (vol) vol.109
Number (no) 122
Page pp.pp.-
#Pages 6
Date of Issue