| Presentation | 2009-03-03 An Agent Simulator for Analyzing Consumer Behaviors and Sales Promotion in a Retail Store Ariyuki KISHIMOTO, Toru TAKAHASHI, Masakazu TAKAHASHI, Takashi YAMADA, Kazuhiko TSUDA, Takao TERANO, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | This study explores how a retail store should increase sales focusing on consumer flow by agent-based simulation. For this purpose, first we observe an actual retail store and analyze sales data. Then we construct a simulation model in order to verify consumer behaviors and test the validities of sales promotions, especially we investigate the effects of store design. Our main finding is that the flow of customers, which is related to the sales, depends on the design of a store. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Agent-Based Modeling / Marketing Data Analysis / Consumer Behavior |
| Paper # | AI2008-79 |
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| Committee | AI |
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| Conference Date | 2009/2/23(1days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
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| Paper Information | |
| Registration To | Artificial Intelligence and Knowledge-Based Processing (AI) |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | An Agent Simulator for Analyzing Consumer Behaviors and Sales Promotion in a Retail Store |
| Sub Title (in English) | |
| Keyword(1) | Agent-Based Modeling |
| Keyword(2) | Marketing Data Analysis |
| Keyword(3) | Consumer Behavior |
| 1st Author's Name | Ariyuki KISHIMOTO |
| 1st Author's Affiliation | Interdisciplinary Graduate School of Science and Engineering, Tokyo Institute of Technology() |
| 2nd Author's Name | Toru TAKAHASHI |
| 2nd Author's Affiliation | Interdisciplinary Graduate School of Science and Engineering, Tokyo Institute of Technology |
| 3rd Author's Name | Masakazu TAKAHASHI |
| 3rd Author's Affiliation | Graduate School of Business Sciences, University of Tsukuba |
| 4th Author's Name | Takashi YAMADA |
| 4th Author's Affiliation | Interdisciplinary Graduate School of Science and Engineering, Tokyo Institute of Technology |
| 5th Author's Name | Kazuhiko TSUDA |
| 5th Author's Affiliation | Graduate School of Business Sciences, University of Tsukuba |
| 6th Author's Name | Takao TERANO |
| 6th Author's Affiliation | Interdisciplinary Graduate School of Science and Engineering, Tokyo Institute of Technology |
| Date | 2009-03-03 |
| Paper # | AI2008-79 |
| Volume (vol) | vol.108 |
| Number (no) | 456 |
| Page | pp.pp.- |
| #Pages | 6 |
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