| Presentation | 2009-02-04 Research of a business concept for expansion of click-and-mortar effect Akihito WATANABE, Katsuhiro MASAKI, Mie SATO, Masao KASUGA, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | Recently, various internet businesses are expanded. Especially, the business form that combines the store sales and the net sales attracts attention. It is said that such a business form obtains the synergy effect, and it is called click-and-mortar. This research aims to extract features of the store sales and the net sales. Furthermore, based on a extracted features, we seek a marketing method in hope of synergy effect expansion of the click-and-mortar. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Internet Businesses / Store Sales / Net Sales / Click-and-Mortar / Synergy Effect |
| Paper # | ITS2008-45,IE2008-215 |
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| Conference Information | |
| Committee | ITS |
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| Conference Date | 2009/1/28(1days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
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| Paper Information | |
| Registration To | Intelligent Transport Systems Technology (ITS) |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Research of a business concept for expansion of click-and-mortar effect |
| Sub Title (in English) | |
| Keyword(1) | Internet Businesses |
| Keyword(2) | Store Sales |
| Keyword(3) | Net Sales |
| Keyword(4) | Click-and-Mortar |
| Keyword(5) | Synergy Effect |
| 1st Author's Name | Akihito WATANABE |
| 1st Author's Affiliation | Graduate School of Engineering, Utsunomiya University() |
| 2nd Author's Name | Katsuhiro MASAKI |
| 2nd Author's Affiliation | Interface Spin Co., LTD:Graduate School of Engineering, Utsunomiya University |
| 3rd Author's Name | Mie SATO |
| 3rd Author's Affiliation | Graduate School of Engineering, Utsunomiya University |
| 4th Author's Name | Masao KASUGA |
| 4th Author's Affiliation | Graduate School of Engineering, Utsunomiya University |
| Date | 2009-02-04 |
| Paper # | ITS2008-45,IE2008-215 |
| Volume (vol) | vol.108 |
| Number (no) | 424 |
| Page | pp.pp.- |
| #Pages | 4 |
| Date of Issue | |