| Presentation | 2008-12-04 Consumer purchase behavior analysis by using RFID Tetsuro TAMURA, Tatsuya INABA, Osamu NAKAMURA, Jiro KOKURYO, Jun MURAI, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | This study proposes a set of data analytics methodologies by using consumer purchase behavior. We assume that consumer purchase behavior data is captured by using RFID system in retail stores. Since consumers' preferences are getting more and more diversified recently, it becomes insufficient to use Point-Of-Sales data, which is a post-purchase decision data, to improve sales of the retail store. In order to improve sales, to understand what consumers really want is essential; and to understand what consumers really want, retailers need to acquire data of how consumers select or not select a specific item, analyze why some items are selected and others are not, and utilize the analysis to improve their store operation, their product development, and their corporate strategy. In this study, we explore the existing RFID experiments, identify characteristics of RFID data that will be captured in the retail store, and come up with the methodologies that can extract values from the data. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Consumer behavior / Consumer purchase behavior / Commodity preference / Store operation / Serving method improvement |
| Paper # | SIS2008-55 |
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| Conference Information | |
| Committee | SIS |
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| Conference Date | 2008/11/27(1days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
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| Registration To | Smart Info-Media Systems (SIS) |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Consumer purchase behavior analysis by using RFID |
| Sub Title (in English) | |
| Keyword(1) | Consumer behavior |
| Keyword(2) | Consumer purchase behavior |
| Keyword(3) | Commodity preference |
| Keyword(4) | Store operation |
| Keyword(5) | Serving method improvement |
| 1st Author's Name | Tetsuro TAMURA |
| 1st Author's Affiliation | Graduate School of Media and Governance, Keio University() |
| 2nd Author's Name | Tatsuya INABA |
| 2nd Author's Affiliation | Graduate School of Media and Governance, Keio University |
| 3rd Author's Name | Osamu NAKAMURA |
| 3rd Author's Affiliation | Faculty of Environmental Information, Keio University |
| 4th Author's Name | Jiro KOKURYO |
| 4th Author's Affiliation | Faculty of Policy Management, Keio University |
| 5th Author's Name | Jun MURAI |
| 5th Author's Affiliation | Faculty of Environmental Information, Keio University |
| Date | 2008-12-04 |
| Paper # | SIS2008-55 |
| Volume (vol) | vol.108 |
| Number (no) | 334 |
| Page | pp.pp.- |
| #Pages | 5 |
| Date of Issue | |