Presentation	2008/10/31 The levels of processing effect on liking formation Masato Nunoi, Sakiko Yoshikawa,
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Abstract(in English)	There seems to be a relationship between liking an object and exposure experiences to it. Previous studies have given special attention to the relationship between liking and the mere exposure experiences. Contrarily, in this study, we have focused only on exposure experiences with intention. In our experiments, we manipulated the levels of processing and the number of times the objects were processed and tested their effects on the development of liking for objects. The results showed that the deeply processed objects were liked more than objects that were processed superficially, and the objects processed five times were liked more than the objects that were processed only once. Moreover, these effects could still be observed 1 day and even 1 week after the objects were first processed.
Keyword(in Japanese)	(See Japanese page)
Keyword(in English)	liking / levels of processing / preference
Paper #	HIP2008-100
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Conference Information
Committee	HIP
Conference Date	2008/10/31(1days)
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Registration To	Human Information Processing (HIP)
Language	JPN
Title (in Japanese)	(See Japanese page)
Sub Title (in Japanese)	(See Japanese page)
Title (in English)	The levels of processing effect on liking formation
Sub Title (in English)
Keyword(1)	liking
Keyword(2)	levels of processing
Keyword(3)	preference
1st Author's Name	Masato Nunoi
1st Author's Affiliation	Graduate School of Education, Kyoto University()
2nd Author's Name	Sakiko Yoshikawa
2nd Author's Affiliation	Kokoro Research Center, Kyoto University
Date	2008/10/31
Paper #	HIP2008-100
Volume (vol)	vol.108
Number (no)	282
Page	pp.pp.-
#Pages	5
Date of Issue