Presentation	2008-11-19 A Business Model for BOP Hiroto YASUURA,
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Abstract(in Japanese)	(See Japanese page)
Abstract(in English)	Two thirds of people in the world are living in the severe situation without electricity and water supply. In the progress of globalization, there is a possibility for these people to improve their situation using information and communication technology. For an example, broadcast and mobile phones are spreading into many developing countries and economical gaps caused by a lack of information are being reduced in the countries. The people, called Bottom of the Pyramid (BOP), is a new huge market for semiconductor business in the near future. We have to consider BOP not merely a market of our products but our opportunity to contribute happiness of the human beings globally, and catch the real requirements in BOP.
Keyword(in Japanese)	(See Japanese page)
Keyword(in English)	BOP / Semiconductor Business / Social Information Infrastructure / Newly Developed Market
Paper #	CPM2008-98,ICD2008-97
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Conference Information
Committee	ICD
Conference Date	2008/11/11(1days)
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Paper Information
Registration To	Integrated Circuits and Devices (ICD)
Language	JPN
Title (in Japanese)	(See Japanese page)
Sub Title (in Japanese)	(See Japanese page)
Title (in English)	A Business Model for BOP
Sub Title (in English)
Keyword(1)	BOP
Keyword(2)	Semiconductor Business
Keyword(3)	Social Information Infrastructure
Keyword(4)	Newly Developed Market
1st Author's Name	Hiroto YASUURA
1st Author's Affiliation	Kyushu University()
Date	2008-11-19
Paper #	CPM2008-98,ICD2008-97
Volume (vol)	vol.108
Number (no)	302
Page	pp.pp.-
#Pages	3
Date of Issue