| Presentation | 2008/8/19 The role of social skills in persuasion (2) : An experimental study by using an audio-visual message Hitomi YOKOYAMA, Ikuo DAIBO, |
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| PDF Download Page | PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | The purpose of this study was to examine how listeners' social skills (ACT, ENDE2, JICS) had effects on evaluating speakers' persuasiveness and facilitating their comprehension in an audio-visual persuasive situation. As a result, participants who had low decoding skill, low PA or low IS estimated the speakers' persuasiveness to be high and participants who had low ACT or low IS understood the message well. The importance of the role of social skills in one way communication style and a balance among the various skill dimensions were discussed. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | social skills / perceived persuasiveness / comprehension / persuasive communication |
| Paper # | HCS2008-40 |
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| Conference Information | |
| Committee | HCS |
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| Conference Date | 2008/8/19(1days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
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| Paper Information | |
| Registration To | Human Communication Science (HCS) |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | The role of social skills in persuasion (2) : An experimental study by using an audio-visual message |
| Sub Title (in English) | |
| Keyword(1) | social skills |
| Keyword(2) | perceived persuasiveness |
| Keyword(3) | comprehension |
| Keyword(4) | persuasive communication |
| 1st Author's Name | Hitomi YOKOYAMA |
| 1st Author's Affiliation | Graduate School of Human Sciences, Osaka University() |
| 2nd Author's Name | Ikuo DAIBO |
| 2nd Author's Affiliation | Graduate School of Human Sciences, Osaka University |
| Date | 2008/8/19 |
| Paper # | HCS2008-40 |
| Volume (vol) | vol.108 |
| Number (no) | 187 |
| Page | pp.pp.- |
| #Pages | 4 |
| Date of Issue | |