Presentation 2008-06-30
Ontology-based CGM Analysis Service
Shinichi NAGANO, Takayuki IIDA, Masumi INABA, Yumiko MIZOGUCHI, Takahiro KAWAMURA,
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Abstract(in English) Consumer Generated Media (CGM) has a significant impact on on campanies' product marketing strategies. This paper presents a CGM analysis servie, which extracts topical products and consumers' opinions on them. The main feature is to apply ontology to the analysis in addition to conventional natulal language procressing. Evaluation results show that our CGM analysis algorithm capture impressions of blog readers.
Keyword(in Japanese) (See Japanese page)
Keyword(in English) CGM / sentiment analysis / associated topic extraction / ontology
Paper # AI2008-11
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Conference Information
Committee AI
Conference Date 2008/6/23(1days)
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Registration To Artificial Intelligence and Knowledge-Based Processing (AI)
Language JPN
Title (in Japanese) (See Japanese page)
Sub Title (in Japanese) (See Japanese page)
Title (in English) Ontology-based CGM Analysis Service
Sub Title (in English)
Keyword(1) CGM
Keyword(2) sentiment analysis
Keyword(3) associated topic extraction
Keyword(4) ontology
1st Author's Name Shinichi NAGANO
1st Author's Affiliation Corporate R&D Center, Toshiba Corp.()
2nd Author's Name Takayuki IIDA
2nd Author's Affiliation Corporate R&D Center, Toshiba Corp.
3rd Author's Name Masumi INABA
3rd Author's Affiliation Corporate R&D Center, Toshiba Corp.
4th Author's Name Yumiko MIZOGUCHI
4th Author's Affiliation Corporate R&D Center, Toshiba Corp.
5th Author's Name Takahiro KAWAMURA
5th Author's Affiliation Corporate Strategic Planning Div., Toshiba Corp.
Date 2008-06-30
Paper # AI2008-11
Volume (vol) vol.108
Number (no) 119
Page pp.pp.-
#Pages 5
Date of Issue