| Presentation | 2008-02-20 Critical Success Factors of Electronic Commerce : Issue of Trust Kanokwan ATCHARIYACHANVANICH, Noboru SONEHARA, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | An investigation of critical factors in the success of electronic commerce (EC) indicates that consumer perception of trust in EC is the most important factor that makes customers purchase through the Internet. To further study this factor, a research framework of trust in EC has been proposed. Among five entities of EC: web site, online company, information-based product, service, and payment, trust in payment was selected to find an antecedent of consumer trust in payment because this issue was significant to make EC web site safety from the EC consumers' opinion. Four antecedents are proposed to have an impact on consumer trust in payment: knowledge-based, experience-based, personality-based, and attitude-based factors. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Electronic commerce / trust / payment |
| Paper # | SITE2007-54 |
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| Conference Information | |
| Committee | SITE |
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| Conference Date | 2008/2/13(1days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | |
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| Vice Chair | |
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| Paper Information | |
| Registration To | Social Implications of Technology and Information Ethics (SITE) |
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| Language | ENG |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Critical Success Factors of Electronic Commerce : Issue of Trust |
| Sub Title (in English) | |
| Keyword(1) | Electronic commerce |
| Keyword(2) | trust |
| Keyword(3) | payment |
| 1st Author's Name | Kanokwan ATCHARIYACHANVANICH |
| 1st Author's Affiliation | National Institute of Informatics() |
| 2nd Author's Name | Noboru SONEHARA |
| 2nd Author's Affiliation | National Institute of Informatics |
| Date | 2008-02-20 |
| Paper # | SITE2007-54 |
| Volume (vol) | vol.107 |
| Number (no) | 490 |
| Page | pp.pp.- |
| #Pages | 4 |
| Date of Issue | |