| Presentation | 2008/5/8 Information Delivery Methods Using User Attributes and Location Information Shigeru KANEDA, Daizo IKEDA, Hiroshi KAWAKAMI, Noriteru SHINAGAWA, |
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| PDF Download Page | PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | Personal communications devices such as cellular phones are widely used. That could make it possible to delivery specific information to individual users or segmented users instead of all users. Furthermore, demands of push-type information delivery using user attributes and location information has grown because advertisings using such a method can focus on targeted users and improve the cost-effectiveness. In this study, we describe requirements to achieve such an information delivery method from the viewpoint of system resources and privacy. Then, we compare three types of methods, and clarify the issues and discuss possible solutions. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | User Attributes / Location Information / Advertising Delivery / Broadcast / MBMS |
| Paper # | NA2008-12 |
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| Conference Information | |
| Committee | NS |
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| Conference Date | 2008/5/8(1days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | |
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| Vice Chair | |
| Secretary | |
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| Paper Information | |
| Registration To | Network Systems(NS) |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Information Delivery Methods Using User Attributes and Location Information |
| Sub Title (in English) | |
| Keyword(1) | User Attributes |
| Keyword(2) | Location Information |
| Keyword(3) | Advertising Delivery |
| Keyword(4) | Broadcast |
| Keyword(5) | MBMS |
| 1st Author's Name | Shigeru KANEDA |
| 1st Author's Affiliation | Research Laboratories, NTT DoCoMo, Inc.() |
| 2nd Author's Name | Daizo IKEDA |
| 2nd Author's Affiliation | Research Laboratories, NTT DoCoMo, Inc. |
| 3rd Author's Name | Hiroshi KAWAKAMI |
| 3rd Author's Affiliation | Research Laboratories, NTT DoCoMo, Inc. |
| 4th Author's Name | Noriteru SHINAGAWA |
| 4th Author's Affiliation | Research Laboratories, NTT DoCoMo, Inc. |
| Date | 2008/5/8 |
| Paper # | NA2008-12 |
| Volume (vol) | vol.108 |
| Number (no) | 31 |
| Page | pp.pp.- |
| #Pages | 5 |
| Date of Issue | |