Presentation	2008-03-07 Relation between individual preference and social pressure in cascade phenomena ,
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Abstract(in English)	The cascades phenomenon is an important theme in the social sciences. It is the phenomenon that the people act contrary to one's own preference. It is the reason why many people make decision that imitated others behavior. It is becoming more and more important in information technology because of ranking-system on the internet or diffusion of collaborative filtering. In this research, we make the modeling sequential decision making by many agents. And we reveal mechanism that the cascades phenomena is happen from relationship strength of the social pressure and individual preference. These two things is important factor when people make decision. We obtain conditions which the cascades phenomenon is happen and the size of it by innovating agent which decision making like contrary persons.
Keyword(in Japanese)	(See Japanese page)
Keyword(in English)	cascade phenomena / individual preference / social pressure
Paper #	AI2007-60
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Conference Information
Committee	AI
Conference Date	2008/2/27(1days)
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Paper Information
Registration To	Artificial Intelligence and Knowledge-Based Processing (AI)
Language	JPN
Title (in Japanese)	(See Japanese page)
Sub Title (in Japanese)	(See Japanese page)
Title (in English)	Relation between individual preference and social pressure in cascade phenomena
Sub Title (in English)
Keyword(1)	cascade phenomena
Keyword(2)	individual preference
Keyword(3)	social pressure
1st Author's Name
1st Author's Affiliation	()
Date	2008-03-07
Paper #	AI2007-60
Volume (vol)	vol.107
Number (no)	523
Page	pp.pp.-
#Pages	6
Date of Issue