| Presentation | 2007/11/29 Effects of Color on Taste Impression of Plastic Bottled Green Tea Makiko SAITO, Hiroshi USHIODA, Yuichi WADA, |
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| PDF Download Page | PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | The effects of package color on taste impression of plastic bottled green tea were studied. In Experiment 1, participants rated the taste impressions (sweetness, astringency, mellowness, refreshment, umami, strength, flavor, quaffableness, liking) of plastic bottled green tea with nine color packages (red, orange, yellow, green, blue, purple, brown, black, and white). It was showed that he ratings varied with color for all these taste impressions. In Experiment 2, AHP (Analytic Hierarchy Process) procedure was used to investigate how participants evaluated their preference of colors. Three kinds of taste impressions (sweetness, strength, and quaffableness) were designed as evaluation items in AHP. The results revealed that green color made a favorable impression on all evaluation items. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | plastic bottled green tea / package color / taste impression / AHP |
| Paper # | HIP2007-142 |
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| Conference Information | |
| Committee | HIP |
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| Conference Date | 2007/11/29(1days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | |
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| Paper Information | |
| Registration To | Human Information Processing (HIP) |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Effects of Color on Taste Impression of Plastic Bottled Green Tea |
| Sub Title (in English) | |
| Keyword(1) | plastic bottled green tea |
| Keyword(2) | package color |
| Keyword(3) | taste impression |
| Keyword(4) | AHP |
| 1st Author's Name | Makiko SAITO |
| 1st Author's Affiliation | Graduate School of Information Sciences, Tohoku University() |
| 2nd Author's Name | Hiroshi USHIODA |
| 2nd Author's Affiliation | Graduate School of Information Sciences, Tohoku University |
| 3rd Author's Name | Yuichi WADA |
| 3rd Author's Affiliation | Graduate School of Information Sciences, Tohoku University |
| Date | 2007/11/29 |
| Paper # | HIP2007-142 |
| Volume (vol) | vol.107 |
| Number (no) | 369 |
| Page | pp.pp.- |
| #Pages | 6 |
| Date of Issue | |