| Presentation | 2007-05-25 A Study for the Impact of Fishing on Brands Yosuke ARAGANE, Osamu SHIONOIRI, Atsushi KANAI, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | According to the spread of online services such as online shopping, the phishing fraud has been famous crime which steals consumers' personal identity data and financial account credentials. In general, some reports about phishing damage describe on each customers' (users') economical damages. However, the customers' might have negative image not only on phishing crime but also on targeted brands. Therefore, there should be some negative influences to brand images by phishing fraud. There are some examples such as economical compensation for victims or online service suspension. However there is less discussion about escape of users in long term. In this paper, we explain about the environments around phishing fraud as a attack approach to a brand and discuss about phishing's influences to brand images. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Phishing / Brands / Finacial Account |
| Paper # | SITE2007-2 |
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| Conference Information | |
| Committee | SITE |
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| Conference Date | 2007/5/18(1days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
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| Paper Information | |
| Registration To | Social Implications of Technology and Information Ethics (SITE) |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | A Study for the Impact of Fishing on Brands |
| Sub Title (in English) | |
| Keyword(1) | Phishing |
| Keyword(2) | Brands |
| Keyword(3) | Finacial Account |
| 1st Author's Name | Yosuke ARAGANE |
| 1st Author's Affiliation | NTT Information Sharing Platform Laboratories, NTT Coporation() |
| 2nd Author's Name | Osamu SHIONOIRI |
| 2nd Author's Affiliation | NTT Information Sharing Platform Laboratories, NTT Coporation |
| 3rd Author's Name | Atsushi KANAI |
| 3rd Author's Affiliation | NTT Information Sharing Platform Laboratories, NTT Coporation |
| Date | 2007-05-25 |
| Paper # | SITE2007-2 |
| Volume (vol) | vol.107 |
| Number (no) | 66 |
| Page | pp.pp.- |
| #Pages | 6 |
| Date of Issue | |