| Presentation | 2006-11-25 Construction of zone for consumption behavior by individual purchase record analysis New marketing platform proposal and case study Hiro ISHIHARA, Satoshi ENDO, Takeo OKAZAKI, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | Personal purchase records such as e-money contain the location points information, the time points information and purchase amounts information. Use of these, we can embrace the individual consumption behavior. Through the analysis of these purchase records, we could find the consumer clusters and the shop clusters. In this research, we defined the width of consumption behavior range, and derived new feature quantity for each shops. And we proposed the significant level for the feature. Finally, we applied the proposed procedure to e-money records. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | purchase history / consumption behavior zone / e-money |
| Paper # | KBSE2006-40 |
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| Conference Information | |
| Committee | KBSE |
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| Conference Date | 2006/11/18(1days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
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| Paper Information | |
| Registration To | Knowledge-Based Software Engineering (KBSE) |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Construction of zone for consumption behavior by individual purchase record analysis New marketing platform proposal and case study |
| Sub Title (in English) | |
| Keyword(1) | purchase history |
| Keyword(2) | consumption behavior zone |
| Keyword(3) | e-money |
| 1st Author's Name | Hiro ISHIHARA |
| 1st Author's Affiliation | Graduate School of Science and Engineering, University of the Ryukyus Senbaru() |
| 2nd Author's Name | Satoshi ENDO |
| 2nd Author's Affiliation | Faculty of Engineering, University of the Ryukyus Senbaru |
| 3rd Author's Name | Takeo OKAZAKI |
| 3rd Author's Affiliation | Faculty of Engineering, University of the Ryukyus Senbaru |
| Date | 2006-11-25 |
| Paper # | KBSE2006-40 |
| Volume (vol) | vol.106 |
| Number (no) | 383 |
| Page | pp.pp.- |
| #Pages | 4 |
| Date of Issue | |