| Presentation | 2006/1/5 Differentiation of User Behavior in an E-commerce System using Network Structural Analysis Yuumi Kawachi, Hiroyuki Morimoto, Shinichiro Yoshii, |
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| PDF Download Page | PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | This paper presents an approach to detect singularity (i.e. specific characteristics, idiosyncrasies, and unified patterns) in user behavior from network structures in Internet auctions. We can see the flow of goods from a seller to a buyer as a directed link and a user as a node, which comprises the auction network. One user behavior is related to user behaviors who conduct transactions with the users. Given this idea, our approach is that the evaluations of users are evaluated by other users' evaluation through the directed links. It is thought that the analyzing features of auction networks should lead to detecting specific characteristics in user behavior. As a result of calculation experiments using the HITS algorithm, we found the users who have relationships like brand and brand loyalty. |
| Keyword(in Japanese) | (See Japanese page) |
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| Paper # | AI2005-22 |
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| Committee | AI |
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| Conference Date | 2006/1/5(1days) |
| Place (in Japanese) | (See Japanese page) |
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| Topics (in Japanese) | (See Japanese page) |
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| Registration To | Artificial Intelligence and Knowledge-Based Processing (AI) |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Differentiation of User Behavior in an E-commerce System using Network Structural Analysis |
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| 1st Author's Name | Yuumi Kawachi |
| 1st Author's Affiliation | Graduate School of Information Science and Technology, Hokkaido University() |
| 2nd Author's Name | Hiroyuki Morimoto |
| 2nd Author's Affiliation | Graduate School of Information Science and Technology, Hokkaido University |
| 3rd Author's Name | Shinichiro Yoshii |
| 3rd Author's Affiliation | Graduate School of Information Science and Technology, Hokkaido University |
| Date | 2006/1/5 |
| Paper # | AI2005-22 |
| Volume (vol) | vol.105 |
| Number (no) | 509 |
| Page | pp.pp.- |
| #Pages | 8 |
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