| Presentation | 2005/3/8 A Framework for Improving Profitability in a Retail Store Using Customer Behavior Analysis Takufumi YOSHIDA, Takashi KOISO, Kanako HATTORI, Ichiro TOYOSHIMA, Naoki IMASAKI, |
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| PDF Download Page | PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | It is important for retailers to raise ROI (Return On Investment) by increasing labor productivity or customer satisfaction, or both. Thus it is essential for retailers or retail researchers to investigate how consumers behave in a retail store, as well as what achieves cost-savings. Recently observations of customer behavior are getting available using ubiquitous devices such as videos, cameras, and RF-ID tags as well as POS systems. Such observations provide or will provide us numerous and heterogeneous data concerning customers' activity in a retail store, which may help us understand what makes customers satisfied. In the present paper, we suggest a framework that retailers can evaluate the quality of customer satisfaction by analyzing ubiquitous information to improve their retail mix and maximize ROI. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | retail / ISM / customer satisfaction / profitability / productivity / RFID / POS / ROI / customer behavior |
| Paper # | AI2004-91 |
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| Conference Information | |
| Committee | AI |
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| Conference Date | 2005/3/8(1days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | |
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| Paper Information | |
| Registration To | Artificial Intelligence and Knowledge-Based Processing (AI) |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | A Framework for Improving Profitability in a Retail Store Using Customer Behavior Analysis |
| Sub Title (in English) | |
| Keyword(1) | retail |
| Keyword(2) | ISM |
| Keyword(3) | customer satisfaction |
| Keyword(4) | profitability |
| Keyword(5) | productivity |
| Keyword(6) | RFID |
| Keyword(7) | POS |
| Keyword(8) | ROI |
| Keyword(9) | customer behavior |
| 1st Author's Name | Takufumi YOSHIDA |
| 1st Author's Affiliation | Toshiba Corporation() |
| 2nd Author's Name | Takashi KOISO |
| 2nd Author's Affiliation | Toshiba Corporation |
| 3rd Author's Name | Kanako HATTORI |
| 3rd Author's Affiliation | Toshiba Corporation |
| 4th Author's Name | Ichiro TOYOSHIMA |
| 4th Author's Affiliation | Toshiba Corporation |
| 5th Author's Name | Naoki IMASAKI |
| 5th Author's Affiliation | Toshiba Corporation |
| Date | 2005/3/8 |
| Paper # | AI2004-91 |
| Volume (vol) | vol.104 |
| Number (no) | 727 |
| Page | pp.pp.- |
| #Pages | 5 |
| Date of Issue | |