Presentation | 2004/11/28 Knowledge Discovery from Consumer Behavior in an Alcohol Market by Using Graph Mining Technique : An Example of Using an Active Mining Process for a Typical Business Application(Graph Data Mining)(Joint Workshop of Vietnamese Society of AI, SIGKBS-JSAI, ICS-IPSJ, and IEICE-SIGAI on Active Mining) Mami KURODA, Katsutoshi YADA, Hiroshi MOTODA, Takashi WASHIO, |
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PDF Download Page | PDF download Page Link |
Abstract(in Japanese) | (See Japanese page) |
Abstract(in English) | This paper deals with an actual case of the business application of graph mining techniques to pur-chase history data that employs an active mining process and the verification of the practical utility of the final' results. While the current data mining process emphasizes iterative analysis of a given data, active mining is based on user interest levels and both the data and the process evolve dynamically in the.form of a spiral configuration. In this paper, we describe the process of how new knowledge concerning consumer behavior in the alcoholic bev-erage market was discovered and how, based on this, new sales promotion planning was carried out and the effects were verified. |
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Paper # | AI2004-38 |
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Committee | AI |
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Conference Date | 2004/11/28(1days) |
Place (in Japanese) | (See Japanese page) |
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Registration To | Artificial Intelligence and Knowledge-Based Processing (AI) |
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Language | ENG |
Title (in Japanese) | (See Japanese page) |
Sub Title (in Japanese) | (See Japanese page) |
Title (in English) | Knowledge Discovery from Consumer Behavior in an Alcohol Market by Using Graph Mining Technique : An Example of Using an Active Mining Process for a Typical Business Application(Graph Data Mining)(Joint Workshop of Vietnamese Society of AI, SIGKBS-JSAI, ICS-IPSJ, and IEICE-SIGAI on Active Mining) |
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1st Author's Name | Mami KURODA |
1st Author's Affiliation | Faculty of Commerce, Kansai University() |
2nd Author's Name | Katsutoshi YADA |
2nd Author's Affiliation | Faculty of Commerce, Kansai University |
3rd Author's Name | Hiroshi MOTODA |
3rd Author's Affiliation | I.S.I.R., Osaka University |
4th Author's Name | Takashi WASHIO |
4th Author's Affiliation | I.S.I.R., Osaka University |
Date | 2004/11/28 |
Paper # | AI2004-38 |
Volume (vol) | vol.104 |
Number (no) | 486 |
Page | pp.pp.- |
#Pages | 6 |
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