| Presentation | 2004/11/28 Knowledge Discovery from Consumer Behavior in an Alcohol Market by Using Graph Mining Technique : An Example of Using an Active Mining Process for a Typical Business Application(Graph Data Mining)(Joint Workshop of Vietnamese Society of AI, SIGKBS-JSAI, ICS-IPSJ, and IEICE-SIGAI on Active Mining) Mami KURODA, Katsutoshi YADA, Hiroshi MOTODA, Takashi WASHIO, |
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| PDF Download Page | PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | This paper deals with an actual case of the business application of graph mining techniques to pur-chase history data that employs an active mining process and the verification of the practical utility of the final' results. While the current data mining process emphasizes iterative analysis of a given data, active mining is based on user interest levels and both the data and the process evolve dynamically in the.form of a spiral configuration. In this paper, we describe the process of how new knowledge concerning consumer behavior in the alcoholic bev-erage market was discovered and how, based on this, new sales promotion planning was carried out and the effects were verified. |
| Keyword(in Japanese) | (See Japanese page) |
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| Paper # | AI2004-38 |
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| Committee | AI |
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| Conference Date | 2004/11/28(1days) |
| Place (in Japanese) | (See Japanese page) |
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| Topics (in Japanese) | (See Japanese page) |
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| Registration To | Artificial Intelligence and Knowledge-Based Processing (AI) |
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| Language | ENG |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Knowledge Discovery from Consumer Behavior in an Alcohol Market by Using Graph Mining Technique : An Example of Using an Active Mining Process for a Typical Business Application(Graph Data Mining)(Joint Workshop of Vietnamese Society of AI, SIGKBS-JSAI, ICS-IPSJ, and IEICE-SIGAI on Active Mining) |
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| 1st Author's Name | Mami KURODA |
| 1st Author's Affiliation | Faculty of Commerce, Kansai University() |
| 2nd Author's Name | Katsutoshi YADA |
| 2nd Author's Affiliation | Faculty of Commerce, Kansai University |
| 3rd Author's Name | Hiroshi MOTODA |
| 3rd Author's Affiliation | I.S.I.R., Osaka University |
| 4th Author's Name | Takashi WASHIO |
| 4th Author's Affiliation | I.S.I.R., Osaka University |
| Date | 2004/11/28 |
| Paper # | AI2004-38 |
| Volume (vol) | vol.104 |
| Number (no) | 486 |
| Page | pp.pp.- |
| #Pages | 6 |
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