Presentation 1995/7/22
Reengineering Education : Change the Process and the Role of Customer Relationship Management
Kunihiro Saiki,
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Abstract(in English) IBM implementing CRM reengineering to improve Customer Satisfaction in world wide. To successfuly deploy CRM, education of the key players is critical-key players being executives, line mamagers, coaches, front office members, back office staffs and IT/IS staff etc. The major subjects of education are background of CRM, CRM deployment strategy, CRM new process and roles of key players, and tools. Coaches would be expected to take a key role in education and CRM deployment.
Keyword(in Japanese) (See Japanese page)
Keyword(in English) Reengineering / CRN / Customer Satisfaction / Coaches / Process
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Conference Date 1995/7/22(1days)
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Language JPN
Title (in Japanese) (See Japanese page)
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Title (in English) Reengineering Education : Change the Process and the Role of Customer Relationship Management
Sub Title (in English)
Keyword(1) Reengineering
Keyword(2) CRN
Keyword(3) Customer Satisfaction
Keyword(4) Coaches
Keyword(5) Process
1st Author's Name Kunihiro Saiki
1st Author's Affiliation Japan Education Service Co. Ltd()
Date 1995/7/22
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Volume (vol) vol.95
Number (no) 176
Page pp.pp.-
#Pages 8
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